How to Outsource Website Development: Benefits, Steps and Cost
14 min.

Outsourcing website development is an increasingly popular option for businesses that want to get a professional-looking website without breaking the bank and wasting their time doing everything on their own. However, why don’t some businesses want to take such risks?

If you’re considering outsourcing your website development, ProCoders have created a guide for you about it, how to ensure it’s the right move for your business, and how to avoid possible risks!

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Reasons to Outsource Web Development Services

There are many reasons why outsourcing your website development services benefits your company. Let’s discuss the main ones:

  1. You need to focus on something other than development only. You can outsource web development to a company that specializes in the area, which means they have an outsourced web development team of developers, designers, and project managers who can work on your project. At the same time, you focus on your business needs.
  2. You have a limited budget. You can think of outsourcing web development work to countries with a lower cost of living, where you can afford developers of the same level as locally but for less money.
  3. Your team needs more development experience. If you need to improve the features of eCommerce website for your business, without increasing eCommerce website price, outsourcing your web development needs is the best way to get an expert in this area. They will be able to offer solutions that non-experts would never think of!
  4. You need more technical knowledge. Do you need more technical knowledge? Or do you ask yourself questions like “Should I use WordPress or Shopify?” and can’t find the answer? You don’t need to be an expert, you can entrust web development to other people and not worry about the lack of tech knowledge from your side.

Benefits of Outsourcing Web Development

Outsourcing website development has many benefits. For example, if you have a small team or are just starting, outsource web development services can help you get off the ground quickly and take advantage of the expertise of others in your industry. It also allows you to focus on the main aspects of your business while someone else handles this “side quest”. it’s especially true if you want to create bespoke eCommerce software for your already-running retail business – you simply don’t need a whole new IT department!


Here are some other benefits:

  • Easy access to resources. For example, in Central European countries, there is plenty of developers due to the high level of education in the IT sphere and the field’s general improvement. So if you decide to outsource website development in one of those countries, hiring there would be much faster and at a lower cost to hire a web developer than looking for people for months locally.
  • It’s cost-effective. Outsourcing allows you to get quality web development done at a lower cost than if you did it yourself or hired someone locally who doesn’t have as much experience with this kind of thing as an outside company would have.

You can focus on other parts of your business while outsourcing web development services to do their job! You won’t need managing in developing websites because someone else will handle that without complexity.

Step-by-step Guide on Profitable Outsourcing Web Development

Outsource web app development can be a great way to take your business to the next level. You may have heard that outsourcing is a good idea, but you may be unsure how to do it. This step-by-step section will walk you through the web development process of outsourcing and show you how it can help your company succeed.

1. Understand your goals

First and foremost, you need to decide what kind of website you want. Do you want it for eCommerce? Social media? Blogging? Whatever it is, know exactly what purpose the site will serve and who will use it.

2. Decide on your budget

Once you’ve decided on the purpose of your site, it’s time to figure out how much money you’re willing to invest in its creation. There are many vendors available when choosing a web developer outsourcing – some cost more than others. Still, all of them offer varying levels of quality based on their price point. Some may be better at certain things than others, so choose one that matches up well with your project needs. 

Besides, let’s also take a closer look at the developer’s average salary in different countries:

CountryWeb developer salary per month
Great Britain$5500

3. Complete a Discovery Phase

It’s important to understand how much time and money you’re willing to invest in your web development outsourcing project and how long the final product will take. You should also consider the amount of time involved in managing the project requirements throughout its development. Because of that, the next step in outsourcing website development is Discovery Phase. In other words, Discovery Phase is a roadmap for your project: what should be done, when, by whom, and how much it would cost. You can do it yourself if you have enough technical skills, but we advise you to contact ProCoders. 

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What will we do? First and foremost, we will draw up a development plan based on your goals and budget. Besides, we will also determine which features are a must-have in your application or website and which are not so important and can be added later, for example, when you have already attracted new investors. Finally, we will describe to you what and when should be done, estimating all stages of the development. 

For example, one of our outstanding cases is the Discovery Phase for Dryft. The Discovery Phase lasted 4 weeks, during which time our research team conducted extensive surveys of each app’s functions. Our CEO served as a business analyst on this project, leading our team in researching and exploring options for programming languages, plugins, platforms, and widgets for Dryft. Each option was weighed for its versatility, interoperability, cost, and function before being offered to the client.

4. Choose a vendor

Another step in outsourcing website development is finding a vendor with the expertise and resources necessary to complete the tasks. You should consider the following factors when looking for someone you can delegate your project to:

  • Skills: Make sure that the company you choose has developers with technical skills  which are necessary to your project. Experience: Look at how long the company has been in business and how many projects they’ve completed. This will help you get an idea of what kind of job they will do for you. Pay attention to whether they have experience with sites similar to yours or in your industry too.
  • Reliability: When choosing a company for outsourcing website development, it’s vital to ensure that they can deliver on time and within budget. Talk with past clients or check online reviews to see if other people have had good experiences with this company.
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You can also consider such a way of cooperation as outstaffing (read more about staff augmentation vs outsourcing here). It’s a remote collaboration with a vendor where the latter provides its professional employees to your team. Although these employees work for another company, for the time of your project, they dive into it and are fully dedicated to its development. So, an outstaff team member would be dedicated to one client rather than working from project to project.

Outstaffing is also a great way of adding more people to your project. You can easily add new team members or disconnect them as needed while being able to choose from a wide range of experts in various fields – from front-end and back end developers to crypto specialists. The development process will also be under your control daily.

Outstaffing will best suit you if you already have a team and need to find and hire web developers to join it. At the same time, a developer becomes a part of your company without unnecessary paperwork (and hidden hiring costs). Therefore, all the management work will be done by you.

For example, one of the ProCoders’ clients, AxisPoint, came to us with the request of the outstaffed team initially. From our side, we provided a Staff Augmentation service to help them finish their coding project. The problem with AxisPoint was that customers had all their bills in one place, but vendors had no way to organize their billing from their side. Vendors needed a single interface to smoothly communicate with customers, store communications in one place, and attach all that information to invoices, purchase orders, order confirmations, and accounting documents. This is what ProCoders successfully helped them with!

How to Choose the Best Website Development Outsourcing Company

Choosing the right website development outsourcing company can take time and effort. It’s essential to consider your business goals and needs and the experience and reputation of the company you’re considering. Here are some tips for choosing the best outsourcing company:

1. Look at the company’s experience with similar projects in the past

If you are looking for a specific type of functionality from your website, the outsource web development company must have experience with this type of project before. The more experience they have with outsourcing website development projects like yours, the better they’ll be able to suggest solutions and workarounds if there are any hiccups along the way.

2. Ask for references from clients who have used their services before

You should always ask potential outsourcing web development services companies, partners, or vendors if they have any references available before committing to working with them on any project, no matter how small or large it may seem at first glance!

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3. Choose a company that’s flexible and will listen to your needs

Your website development company must understand what matters to you and your business goals for your project during outsourcing. You should feel comfortable with them and trust them as soon as you start working together.

The easiest way to check a company’s flexibility is by asking directly if they have any flexibility policies. You should also consider looking into their past work and talking to others who have worked with them. Also, you can look at the company’s website and see if they have any information that shows that you would feel comfortable working with them.

4. The best website development outsourcing company will have great customer service

Whether it’s an email, phone call, or social media message, every customer service interaction should be handled quickly and effectively by someone who cares about your business and how it’s doing – and who wants to make sure everything goes smoothly during outsourcing web development project from start to finish!

In conclusion to this section, such a company that will help you with professional web development is ProCoders. The keywords describing our attitude toward working with our clients are experience, flexibility, and dedication to quality. We’ve worked with customers across many different industries and can help with whatever needs you may have. Our team of developers will give you the best experience possible and deliver a product that meets your requirements. Get in touch with us today!

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Where to Find a Web Development Outsourcing Company that Fits Your Needs

Finding a web development outsourcing company that fits your needs is not always easy, and from ProCoders, here’re some ways that you may use:

  1. Social networks. They are a great way to find a web development outsourcing company that fits your needs. You can use social networks to post questions about the services offered by different web development outsourcing companies or look for information on how they conduct their business. You can also use social networks to get recommendations from friends or colleagues who have used these services. 
  2. Search in Upwork and LinkedIn. Upwork and LinkedIn are great places to find a web development company outsourcing. You may check out Upwork first because it’s a larger site with more options for outsourcing and freelancing. But if you’re looking for full-time outsourcing specialists, check out LinkedIn. Both sites will help connect you with an outsourced web development team working with you on your specific needs.
  3. You can Google for “web development outsourcing companies” or something similar. This will bring up a list of all the companies recommended by other websites. Look at these companies’ websites and portfolios, and read reviews from customers who have worked with them to get an idea of what type of work they do and whether or not it matches what you’re looking for.

The easiest and cheapest way to get reliable web development services is to contact ProCoders. Since you will get high-quality web development done on time with a team of professionals, try website development with us, and you will be satisfied!

How Much Does It Cost to Outsource Website Development

Let’s compare prices for different parts of the world:

RegionCost of outsourced web developer per hour
North America$90–350
South America$30–100
Western Europe$65–170
Central Europe$20–150

North America

With typical web development outsource prices ranging from $90 to $350 per hour, North America, which is home to some of the most prolific and competent software engineers, notably in the United States, is also one of the most costly outsourcing locations.

South America

Outsource web application development rates across South America hourly rates from $30 to $100. Brazil, Argentina, Peru, and Colombia are its leading outsourcing hubs. In these countries, finding a outsource web developer who will 100% do their job with quality assurance is pretty challenging. So this is precisely the reason for such a low cost of outsource web development projects.


Outsourced web development hourly rates in Asia differs from $18 to $180. India is one of the top outsourcing destinations because developers are cheaper than in other countries. Still, China and the Philippines have also become popular among those who want to face web development outsourcing projects.

However, for growing business owners, it is important to understand that although the low cost of outsourcing in Asia looks good, it is still not worth outsourcing there as you need really high-quality web development services.

Western Europe

Most website development outsourcing rates in Western Europe are high because of the stable economy and high living costs. Rates per hour can range from $65 to $170 in countries such as Germany, France, and the Netherlands.

Central Europe

Central Europe is home to over one million skilled web developers for outsourcing. Such countries as Estonia, Poland, Croatia and Romania are major outsourcing hubs. Their outsourcing web application development ranges rates from $20–150 per hour. It is best to outsource in the Central parts of Europe due to the low price and very high quality of the service.

For example, ProCoders, which are located in Estonia, can provide you outstaffing services under such rates: 

  • average annual salary of $80,000 per project (however, everything depends on your project complexity and tasks that should be done);
  • the average hourly rate of $29 per hour.
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Why Choose ProCoders as Your Web Development Company Outstaffing Partner?

Based on our experience, we can highlight the next reasons why clients choose ProCoders:

We help you plan your project’s architecture

We’re not just about outstaffing but about understanding the essence of any web development project. Our company ensures that the architecture of the website or web applications we work on is well-designed, scalable, and flexible for change. ProCoders also provide web development teams that can work with the architecture efficiently.

We approach our client relationships with a long-term perspective

We are focusing on creating long-term relationships. ProCoders care more about the success of our clients’ businesses rather than one-time income – we want our clients’ projects to thrive over time.

We have a rigorous process for finding the right developers to work with our clients

ProCoders are continually looking for skilled developers and providing a large enough pool of candidates so that we can use our resources effectively. We can offer clients top-quality service by hiring only experienced, reliable workers and people who are comfortable with our company. 

This is what our hiring process looks like: 

  1. Research. We research the market, looking for developers at an affordable price and good quality. We look at resumes and assess whether the candidate suits us in general terms (experience level, in which companies he worked, and for how long).
  2. Pre-screening/English check. When speaking with potential employees, ProCoders try to find out if they can work well in our team. We want to know that they will fit in well with our culture. Our task is not simply to hire any coder; ProCoders also want someone who can make trouble-shooting suggestions and help us think in new ways. Besides, we also check the English level of our candidates, so their knowledge responds to the client’s expectations. 
  1. Test. We check basic knowledge and hard skills to not waste our team leaders’ time on people with insufficient education.
  2. Thorough interviews. Usually, they are conducted by our technical leaders. These are practicing developers who know what is happening in their area of ​​interest, are aware of all the trends, and evaluate the relevance of human knowledge. At the same time, they have been doing interviews for years.
  3. (optional) Interview with a client. The client can ask absolutely anything they want or nothing at all if they fully trust our feedback about the specialist.
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Always fast and direct communications with hired specialists

We don’t need up to two days to respond to your request. At ProCoders, we have a rule that reply time from the engineers is up to 40 minutes during working hours. 

Complete project support

ProCoders are directly involved in your project. We are always ready to provide additional resources or development services if you need to meet urgent deadlines. ProCoders care about your project from the beginning to after it is delivered. 

We can also help you finish an important sprint before an exhibition, demo, or investment round. If we have free resources, we can allocate them to you, even for a very short period of time (1-2 weeks).

Should I choose an onshore or an offshore company to outsource website development to?

Following the ProCoders’ experience, offshoring has many more benefits:

  • wider choice of vendors;
  • lower price (due to the lower living costs);
  • a possibility to find a team faster. 

The main thing is to make sure that there will be no interference in communication due to the language (which can be a problem if you choose exotic destinations such as China or Latin America) and that the vendor is trusted (for this, read reviews or ask for contacts of previous clients).

We at ProCoders advise you to consider Central Europe because here, you can hire professional web developers for outsourcing very quickly and for a low cost (see one of our tables comparing prices above).

What to ask when interviewing outsourcing web companies?

When considering a company for outsourcing your website, it’s essential to get a sense of its process and how they work. You can’t always tell from the outside what a company is like, so you must ask questions. Here are some questions to help you learn more about the outsourcing web development company and its processes:

  • How long have you been in business?
  • How many clients have you worked with?
  • What does your typical customer look like?
  • What kind of projects do you typically take on?
  • What are some examples of projects you’ve worked on before in a similar industry?
How do you outsource web development?

Depending on the work you need to do, there are several best ways. One of the most common methods is to use freelancers, who can be found on sites like Upwork and Freelancer. These freelancers can be hired for specific projects as long as they have a background in web development. 

Another option is to consider the first variant between outsourcing vs. outstaffing models. There are many benefits of outstaffing, but the most important is that it gives your company the flexibility to get the job done, no matter what. It’s easier to manage your team when you’re not having to do all the hiring, training, and firing. Also, you can get access to expertise that you might not be able to find by other means.

How to integrate the outsource developers with the in-house team?

The best way to integrate the outsource developers with the in-house team is to create a shared culture. The first step is to make sure that all team members have a clear understanding of the goals and objectives of the project. If you can achieve this, it will go a long way toward ensuring that there are no misunderstandings about what needs to be done and when it needs to be done.

Another key component is communication. You need to ensure that your in-house team and your outsourced web developers are talking regularly, so there isn’t any confusion about what needs or has been completed thus far or what is still left to do. It also helps if you use some sort of project management software (like Trello) so that everyone can see what tasks need completing and who’s responsible for them. This makes it easier for people from both teams to collaborate on specific tasks without having too much overlap between their responsibilities (which can lead to confusion).


Web development outsourcing is an excellent solution that will help save time, nerves, and money and bring all your plans to life. The reasons for outsourcing are: focusing on something other than development only, limited budget, the need for experience in the development sphere, and technical knowledge. 

After you outsource your project, you may also get the next benefits:

  • easy access to resources
  • it’s cost-effective
  • you can focus on other parts of your business

However, it’s not enough just to decide to outsource your project, so you get a high-quality product in the result. For this, you need to understand your goals, decide on your budget, complete the Discovery Phase for your project, and choose a vendor. 

If you decide to outsource your project for sure, the next step you need to do is choose an outsourcing company. That’s how to do it:

  1. Look at the company’s experience with similar projects in the past
  2. Ask for references from clients who have used their services before
  3. Choose a company that’s flexible and will listen to your needs
  4. The best website development outsourcing company will have great customer service

Considering the pricing, Estonia, Croatia, Albania, and Portugal are the best and cheapest countries to hire web developers for outsourcing. Their outsourcing web application development ranges rates from $20–150 per hour.

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