10 Features an e-Commerce Website Must Have in 2023 to Increase Sales
10 min.

Are you striving to stay ahead in the cutthroat world of eCommerce and struggling to keep your customers engaged and satisfied? As a business owner, you’re faced with numerous challenges in 2023, such as fierce competition, increasing customer expectations, and the need to adapt to technological advancements. The rapidly evolving eCommerce landscape demands state-of-the-art features and a seamless shopping experience to truly stand out. But don’t fret – ProCoders is here to help!

In this article, we will discuss how our expert developers at ProCoders can assist you in overcoming these challenges by implementing the latest features and functionalities, transforming your eCommerce business into a powerful and customer-centric platform.

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10 Trendy Features for eCommerce Websites in 2023 to Succeed

At Procoders, we are always striving to keep up with the latest trends in eCommerce website development. As technology continues to evolve, it’s essential to stay up-to-date to provide the best possible solutions to our clients. Let’s outline some of the top features of ecommerce websites in 2023:

API Integration: 

API integration allows for seamless data exchange between different software applications. One of the key features of an ecommerce website using which a site can integrate with other platforms, such as social media or marketing automation software, to enhance its functionality and streamline its operations and provide a more personalized customer experience.

User Experience (UX) Optimization: 

UX optimization is essential to enhance customer experience and increase sales. eCommerce websites can utilize chatbots, personalized recommendations, and easy-to-use navigation to create a seamless user experience. We at ProCoders suggest keeping this at the top of your ecommerce website feature list!

3D Product View: 

3D product view is a cutting-edge feature that allows customers to view products in a 360-degree angle. This feature is especially useful for products that require a closer look, such as jewellery or furniture. This feature is particularly beneficial for high-value items or products with intricate details, ultimately boosting customer satisfaction and sales and has become one of the basic ecommerce website features lately! 

Virtual Reality and Augmented Reality (VR-AR): 

Allows customers to interact with products in a virtual environment, providing a more immersive shopping experience. eCommerce websites can use VR-AR to allow customers to visualize products in their own environments making it one of the very impressing ecommerce website development features.

Artificial Intelligence (AI) Integration: 

AI integration can enhance the customer experience by providing personalized recommendations and chatbot-based customer service. Voice assistants can also be used to simplify the purchasing process. By leveraging AI technology, businesses can increase conversions, enhance customer satisfaction, and streamline operations.

Blockchain Integration: 

Incorporating blockchain into eCommerce transactions can improve their security and transparency. Blockchain can be used by e-commerce websites to develop secure payment systems and monitor product authenticity. You’ll build trust with customers and protect both parties from potential fraud.

best features for ecommerce website

Cloud Computing: 

Cloud computing provides a flexible and scalable infrastructure for eCommerce websites. It allows for easy data storage and processing, as well as enhanced security, businesses can adapt to changing demands, scale operations efficiently, and focus on delivering exceptional customer experiences. Easily one of the most trending ecommerce website points!

For P2P eCommerce, B2B or B2G, some specific features can include:

P2P eCommerce: 

Peer-to-peer eCommerce websites can utilize a rating system to build trust between buyers and sellers. Additionally, escrow services can be used to protect transactions and ensure fair pricing.

B2B eCommerce: 

To meet the demands of businesses, B2B eCommerce websites can use a customised pricing strategy and a quicker ordering process. Integration with procurement software can also improve efficiency and productivity.

B2G eCommerce: 

They utilize secure payment systems and strict compliance with government regulations to build trust with government agencies. Additionally, a customized pricing model can be used to cater to government budgets and needs.

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How to Integrate New Features Into Your Current eCommerce Site?

At ProСoders, we have experience in developing and integrating best features for ecommerce website, so we know that it can be challenging firsthand. But we also know where to start:

Step 1. Evaluate Your Current Site

Before you start integrating new features, it’s essential to evaluate your current site to identify areas that need improvement. Look for pain points that your customers are facing, and identify the features that could solve those problems and create a must have features for ecommerce sites list for yourself.

Step 2. Determine the Scope of the Project

Once you’ve identified the features you want to integrate, determine the scope of the project. This includes defining the budget, timeline, and resources needed to complete the project. At Procoders, we believe that a well-defined project scope is critical to the success of any project. 

We may also suggest conducting a Discovery Phase to help determine the scope of the project. It typically involves a series of meetings and interviews to gather information and ideas. We’ll also analyze your competitors and your industry to identify trends and opportunities. From there, we can make recommendations for new features to be integrated into your site and provide a detailed plan for implementation.

Step 3. Development and Customization

After determining the scope and conducting any necessary research or discovery phases, the development team, whether in-house or outsourced, will begin working on creating or customizing the desired features for your eCommerce website. The developers will ensure that these features are designed to integrate seamlessly with your site and provide an enhanced user experience. This stage typically involves coding, configuration, and adaptation of third-party integrations or APIs to align with your specific needs and requirements.

Step 4. Test and Validate

Before deploying the new features, test and validate them thoroughly. This will help you identify and fix any issues before they impact your customers. If you’ll need help with this our quality assurance specialists will thoroughly test the new features and provide feedback to ensure they meet your expectations.

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Step 5. Implement and Monitor

Once you’ve tested and validated the new features, implement them into your eCommerce site. Be sure to monitor their performance and collect feedback from your customers to ensure they’re working as intended.

Step 6. Continuously Improve

eCommerce is constantly evolving, and it’s important to continuously improve your site to stay ahead of the curve. Keep track of new trends and features that emerge, and be prepared to integrate them into your site when necessary.

Here is a look at some of our cases:

Case 1: 

ProCoders successfully assisted Deine Baustoffe, a German retail eCommerce company, in creating a bespoke eCommerce software to meet their specific business requirements. Our team utilized the PHP Spryker framework to provide a tailored solution that enabled Deine Baustoffe to sell building materials by the piece, square meter, or liter – something that is not possible on off-the-shelf platforms like Shopify. We ensured that the website was scalable, flexible, and secure, allowing Deine Baustoffe to offer a unique shopping experience to their customers. Our expertise in developing custom eCommerce platforms helped Deine Baustoffe to achieve their business objectives and stand out in the competitive eCommerce market.

Case 2: 

Our second case involved an e-commerce service for online delivery, which started as an alcohol delivery service for parties and expanded to a full-fledged delivery of goods from stores. ProCoders developed a custom solution that allowed the client to add their own stores and products to the platform, enabling customers to order online. We also created separate applications for customers, delivery personnel, and stores, all hosted by ProCoders. Additionally, we implemented a super-admin role to resolve conflicts. The depth of goods and diverse descriptions required a customized solution, which we delivered to the client’s satisfaction. For this project, we utilized Angular/Ionic for the front end, Firebase for the real-time database, and Node.js for the back-end development, creating a robust and scalable tech stack to support the client’s needs.

At ProCoders, we have extensive experience in developing and integrating the best features for eCommerce websites, and we are here to help you achieve your eCommerce goals. Whether you need to hire offshore developers, outsource website development, or hire an eCommerce developer, we have the expertise to ensure your success. Contact us today to learn more!

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Which Is Better: Upgrade Your Current Site or Develop a New One?

Deciding whether to upgrade your current eCommerce site or develop a new one will depend on several factors, including the site’s current state, your business goals, and your budget.

Here are some key considerations:

Site Age: 

If your current site is old, outdated and lacks the features of a good ecommerce website, it may be more cost-effective to develop a new one rather than upgrading it. In some cases, it may be more difficult and time-consuming to add new features to an old site than to develop a new one from scratch.

Site Functionality: 

If your site is already functioning well, upgrading it may be a better option than developing a new one. Adding new features to an existing site can be a more straightforward process than building a new site from scratch.


Finally, your budget will also be an important consideration. Developing a new eCommerce site can be more expensive than upgrading an existing one, but it may be necessary to achieve your business goals.

At ProСoders, we can help you evaluate your current eCommerce site and make recommendations on whether it’s better to upgrade your existing site or develop a new one. Our experienced team of developers and project managers can work with you to develop a plan that meets your business needs and fits within your budget.

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How Can ProСoders Help You With Integrating New eCommerce Features into Your eCommerce site?

If you’re looking to take your eCommerce site to the next level by integrating characteristics of a good ecommerce website, ProСoders can be your ideal partner. With our comprehensive range of services, we can help you create a site that not only meets but exceeds your expectations.

The first step in the process is the discovery phase, where we work closely with you to define your goals, the ecommerce site features that you need/want, gather requirements, and create a customized plan that will deliver the results you’re looking for. Our team of experts has extensive experience in eCommerce development and will bring their knowledge to the table to help you develop a strategy that is tailored to your specific business needs.

At ProСoders, we have a versatile team proficient in a wide range of technologies, including Flutter, Laravel, React Native, WordPress, JavaScript, HTML, backend development, TypeScript, PHP, Vue.js, Symfony, React.js, Node.js, and Ionic. Our expertise in these technologies ensures that we can provide you with the best possible service and support, tailored to your specific requirements and preferences.

developers for e-commerce website

If you’re in need of a dedicated development team to work on your project, our team of experienced developers is at your service. We have a team of skilled professionals who have the expertise to tackle any aspect of your eCommerce project, whether it’s front-end development, back-end integration, or both. Our developers will work diligently to ensure that your site is not only functional but also user-friendly, so your customers have the best possible experience.

Alternatively, if you have an existing development team, our staff augmentation services can provide you with additional resources to help get your project completed quickly and efficiently. Our developers can work seamlessly with your team to bring new skills and expertise to your project, which can help you scale up quickly and cost-effectively.

Overall, with Procoders, you can be sure that you’ll get the best possible service and support when it comes to integrating new eCommerce features into your eCommerce site. We’re dedicated to delivering high-quality solutions that are optimized for success and are committed to ensuring that our clients are satisfied with the results. So why wait? Contact us today to learn more about how we can help you take your eCommerce site to the next level!

What are the basic features of an eCommerce website in 2023?

The basic features of an eCommerce website in 2023 should include user-friendly navigation, mobile optimization, secure payment options, product reviews and ratings, personalization, social media integration, and live chat support. By implementing these features, eCommerce websites can provide a better shopping experience for customers and increase sales.

How to add new features to My eCommerce website?

To add new features to your eCommerce website, first, identify the desired features, plan their implementation, update your design, and then develop and test the new features before launching them on your site.


If you need assistance with adding new features to your eCommerce website, consider working with an experienced eCommerce development company like Procoders. Our team can guide you through the process and help you seamlessly integrate new features into your website.

What are the costs of integrating new eCommerce features?

Integrating new eCommerce features can range from a few thousand dollars for basic implementations to tens of thousands for more complex, custom solutions. Keep in mind that these figures are approximate, and actual costs may vary depending on your specific needs and development approach.


For a more detailed insight:


  • Development Time: The time required to develop and implement a new feature will be a significant factor in the overall cost. More complex features will require more development time, which will impact the final cost.


  • Third-Party Integration: If you need to integrate a third-party tool or service, there may be additional costs associated with licensing, setup, and ongoing maintenance.


  • Custom Development: If the new feature requires custom development work, this will increase the cost. Custom development work requires more time, expertise, and resources to complete, which will be reflected in the final cost.


  • Project Scope: The overall scope of the project will impact the cost. Larger projects will require more resources and may take longer to complete, which will increase the final cost.


  • Development Team Expertise: The expertise of the development team will also impact the cost. More experienced developers may charge a higher rate for their services, but they can also complete projects more quickly and with fewer errors.


To get a more accurate estimate of the cost of integrating new eCommerce features, it’s best to consult with an experienced eCommerce development company like Procoders. Our team can provide a detailed cost estimate based on the specific features you need and the scope of the project.




What ecommerce features are the most trendy and gainfull in 2023?

The most trendy and gainful eCommerce features in 2023 are likely to include personalization, augmented reality (AR) and virtual reality (VR), voice commerce, chatbots, mobile optimization, social media integration, and blockchain integration.



Integrating new features into your eCommerce site can help you stand out in a competitive market. In the rapidly evolving eCommerce landscape, it is essential to stay competitive by adopting the latest features and functionalities. Ten trendy features for eCommerce websites in 2023 can help businesses enhance their customers’ experience and increase sales. These features include API integration, UX optimization, 3D product views, virtual and augmented reality, artificial intelligence, blockchain integration, cloud computing, and specific features for P2P, B2B, and B2G eCommerce sites.

ProCoders offer comprehensive services that cater to the specific needs of businesses. We provide a thorough discovery phase, development and customization, testing and validation, implementation and monitoring, and continuous improvement to help clients achieve their eCommerce goals. With a versatile team proficient in a wide range of technologies, ProCoders can ensure the best possible service and support for integrating new eCommerce features. Whether businesses require a dedicated development team or staff augmentation services, ProCoders is well-equipped to deliver high-quality solutions that optimize success and client satisfaction. Contact us today and let us help you achieve your business goals! and dont forget to check out cost to build a WordPress website for more information!

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