Dedicated Team for Cross-platform Fitness App Development


It’s easy for an in-gym exercise routine to get boring. So how do you mix it up? You Dryft. The dream behind Dryft was simple: let people get their health and wellness classes that drifted around major cities and scenic locations like the foot of the golden gate bridge a la carte and booked in areas and settings that were interesting and convenient.
It was a bold plan, a non-technical founder needed an outsourced software development team that could make Dryft platform work on mobile devices and desktops. ProCoders came to the rescue.

dryft case - girl in a gym

Their Business Challenge

Dryft had several issues that made creating an initial Statement of Work (SoW) difficult. Why? Because this app had to have deep capabilities for individual fitness class operators as well as the students. The Dryft app had to:


Provide a space for promotional videos and class information


Download classes into users’ calendars.


Allow for immediate payment of royalties to the instructors’ accounts.


Provide a portal for Dryft instructors to upload their newest classes, prices and locations.


Sort a daily change of rosters by type of class, location, time, and price.


Allow for users to pay for their classes in-app.

Development Illustration

When the Dryft Team came to ProCoders, they knew developing this app would be a big coding lift and one that take extensive project management. They’d already done their due diligence and seen the high cost of hiring developers in their home base of San Francisco, California. They’d gotten lots of bids and heard lots of strategies from developer teams too, both foreign and domestic.

But ProCoders told them something they hadn’t heard before — because of the complex nature of the development for this project, ProCoders recommended that they do an extensive research phase before work began.

Forge Your Legacy in Fitness Tech Just as ProCoders Did for Dryft, Which We Talk About in This Case Study. Are You Ready to Write Your Own Success Story in the Sports Niche?

They hired ProCoders, and their dedicated team got to work on the first part of the project — a Discovery phase.

This allowed them to develop and refine the scope of work, price out the best course of action and vet all the tools and platforms to be used. This was the honest answer the Dryft Team was looking for.

photo of Nathaniel Jewell
Nathaniel Jewell

CEO/Founder, Dryft


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Todd Pritts Todd

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The Discovery Phase lasted 4 weeks and included an extensive survey of the requirements needed for each of the app’s functions.

ProCoder’s CEO served as business analyst on this project, leading a ProCoders’ research team of a senior engineer and a project manager who handled development strategy and user experience issues. They signed a non-disclosure and got to work.

Options were weighed for programming languages, plugins, platforms, and widgets. Each of the options was considered for its versatility, interoperability, cost, and function.

website illustration

Once the right tools were identified, a step-by-step work plan was assembled with an eye to speed and maximizing budget.

Dryft was so happy with the results, they hired ProCoders for an additional activation—coding and assembling the app. They worked hand in hand with the UX/UI designers at Dryft to create an app that delivered on the user experience they were trying to achieve.

The ProCoders team worked seamlessly with Dryft’s management, reporting daily to Dryft’s internal team. The arrangement allowed ProCoder staffers to augment the Dryft staff for as long as they were needed.

photo of Nathaniel Jewell

Working with a development shop, it’s necessary to be clear about deliverables. It’s important to scope out the project, have realistic timelines, and estimates.

Nathaniel Jewell
CEO/Founder, Dryft
dryft web interface

Explore How ProCoders Revolutionized Dryft’s Fitness Bookings. We Can Implement Your Ambitious Idea Just as Effectively.

New idea in health apps, executed

In this case, the detailed research the ProCoders team did pay off big. Rather than building the mobile/desktop/backend versions in different software platforms, ProCoders realized there was a way to build them all in the same Angular/Ionic-based code base, and knit the functions together. This one realization was enough to save 40 percent of development time and up to 60 percent of the costs. A third-party backend solution was used to support all of the scheduling functionality. And Contentful, another third-party solution, was used to allow the Dryft team to make content changes easily.

Internet of Things Illustration

Dryft was a revolutionary concept, and it deserved a revolutionary custom app and website that worked seamlessly together.

Using the Dryft team’s extensive UX/UI design, ProCoders was able to execute the business idea, and bring it to life for iOS and Android. ProCoders built out all the app’s functionalities, including a booking system; and a search function allowing users can search, book, and buy credits for classes. After booking a class, a pop-up appears allowing individuals to schedule a Lyft or Scoop ride-sharing service to take them to their class. Now that’s service!

ProCoders also built a Dryft section, which allows users to follow other users. Users can follow their own stats, and share them with friends on the app, keeping user engagement and motivation high.

photo of Nathaniel Jewell

ProCoders has been the best development firm I’ve worked with. Their team’s overall responsiveness has been fantastic including at night and on weekends. Despite there being a time zone difference, they’re able to deal with urgent issues. If we notice there’s a bug, someone on their team is always available to provide a solution. They’re excellent.

Nathaniel Jewell
CEO/Founder, Dryft

The ProCoders’ Difference

The Dryft team needed a complex hybrid app built on a compressed timeframe, at a reasonable cost. And the team delivered, bringing Dryft:
ProCoders developers sitting with laptops
Cost effectiveness

A cross-platform development strategy that is built on cross-platform efficiencies, reducing costs by 60 percent.

ProCoders developer sitting on a zoom meeting
fast time-to-market

A qualified vetted team assembled in days, not months, speeding the time to market by as much as 30 percent.

blue balloons and white cubes with ProCoders logo
user engagement

More than 2000 of created accounts in the first months on market.

Two developers sitting in chairs and laughing
cost reduction

Reduced hourly rates that saved about 50 percent by working with offshore software engineers, over a California-based team.

quartz website mobile

Quartz Network

The goals Quartz Network had for this product were ambitious, to say the least. To put it succinctly, they were asking for the B2B networking with a deep library of educational courses, online conference spaces that can accommodate hundreds like a convention hotel, and the matching by interest/queries power you’d find in a dating app. ProCoders was up to the job.
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