10 Best Free and Paid Drag And Drop Website Builders 2023

Website builders have emerged as a powerful tool, democratizing web development and making it accessible to a broader audience.

In marketing, understanding the value of a website builder is crucial. We’ll navigate the landscape of drag-and-drop website builder platforms, uncovering their potential and limitations, and providing insights into when they are a worthy investment. We also provide a list of 10 top-rated solutions to choose from!

By the end of this guide, you’ll be equipped with the knowledge to make informed decisions about the role of a website builder in your marketing strategy.

What is a Drag-and-Drop Website Builder?

A drag-and-drop website builder is a user-friendly web design tool that enables individuals to create sites without extensive coding knowledge. Users can simply drag elements, such as text, images, and widgets, onto a visual canvas, allowing for easy customization and quick development.

Such a drag-and-drop website builder offers a range of benefits for businesses and individuals looking to create a compelling online presence without the need for coding or design expertise.

Let’s explore some of the advantages of such platforms:

User-Friendly Interface: One of the primary advantages of a drag-and-drop website builder is its user-friendly interface. You don’t need to be a tech wizard to use them effectively. CMOs can easily take the reins and create or modify web pages and content without relying on developers or designers.

Time and Cost Efficiency: Traditional web development can be time-consuming and costly compared to simplified WP site cost. With a WordPress drag-and-drop website builder, for example, you can significantly reduce both resources.

Creative Control: A drag-and-drop builder empowers you to have complete control over the layout of your pages. You can experiment with different elements, colors, fonts, and images to achieve your desired look and feel.

Responsive Design: In today’s mobile-centric world, having a responsive site is crucial. Most builders automatically optimize your site for mobile devices, ensuring a seamless user experience across all screens.

No Coding Required: A drag-and-drop builder eliminates the need for coding, allowing you to focus on content and aesthetics instead of technical details.

Wide Range of Templates: These builders often come with a library of professionally designed templates accessible in just a few clicks that can serve as a starting point for your website. You can customize these templates to align with your brand identity.

Integration Capabilities: Many platforms offer integrations with third-party tools and services. This means you can easily incorporate features like contact forms, social media feeds, e-commerce functionality, and more into your site.

SEO-Friendly: Some platforms provide built-in SEO tools and features, helping you optimize your site’s content for search engines.

Scalability: As your business grows, your site needs to grow with it. A drag-and-drop website builder often offers scalability, allowing you to add new web pages, features, and content as needed.

Support and Updates: Reputable drag-and-drop website builder platforms typically offer customer support and regular updates, ensuring your site remains secure, up-to-date, and functional.

Whether you’re launching a new product, running a marketing campaign, or simply establishing your online presence, these platforms provide the flexibility and ease of use required in today’s fast-paced digital landscape.

Factors to Consider When Choosing a Website Builder

When selecting the right drag-and-drop website builder plugin for your marketing endeavors, several key factors come into play. Your choice will influence your ability to create an effective online presence. Here are some crucial considerations:

Customizability

Customization Options: Evaluate the page builder’s flexibility in terms of design and layout. Can you easily customize templates to align with your brand’s WordPress website’s visual identity?

Branding Elements: Ensure the builder allows you to incorporate your logo, colors, and fonts seamlessly.

Content Flexibility: Consider your content needs. Can you create and organize various types of content, such as blog posts, images, videos, and product listings, as per your marketing strategy?

User-friendliness

Ease of Use: Look for a builder that is intuitive and user-friendly. You don’t want to grapple with a complex interface.

Onboarding and Support: Check if the builder offers helpful onboarding resources and customer support to assist you when needed.

Pricing

Cost Structure: Understand the pricing model of the builder. Does it offer a free plan, and what features are included? Are there scalable paid plans that align with your budget?

Hidden Costs: Be aware of any hidden costs, such as domain registration fees (when you need a free domain) or premium template charges.

Additional Features

E-commerce Functionality: If your marketing strategy involves online sales, ensure the builder supports e-commerce features. Look for options like product catalogs, shopping carts, and secure payment gateways.

SEO Tools: As SEO plays a critical role in online visibility, consider builders that provide SEO tools or integrations to optimize your site’s performance for search engines.

Analytics: Access to a paid or free website builder with analytics is essential for tracking user behavior and campaign performance. Check if the builder offers a free version of built-in analytics tools or supports third-party integrations.

By carefully weighing these factors, you can make an informed decision when choosing a drag-and-drop website builder. Your selection should align with your marketing goals, branding requirements, and the overall online experience you wish to offer to your audience.

Top 10 Drag And Drop Website Builders

Having a compelling online presence is essential for businesses and organizations of all sizes. Every pro marketing specialist understands the importance of website visitors and creating a user-friendly and visually appealing site to engage them effectively.

Fortunately, the evolution of site builder solutions has simplified the process, allowing you to design and launch a professional website without the need for extensive coding skills.

Here, we present the top 10 paid and free drag-and-drop website builders that offer you the tools and flexibility needed to create impressive pages. Each platform is tailored to specific needs, ensuring that you can find the perfect fit for your marketing goals.

Whether you prioritize modern aesthetics, design freedom, rapid development, or cost-effectiveness, our reviews will guide you toward the ideal solution. So, let’s dive in and discover the website builder that aligns seamlessly with your vision.

1. Squarespace

Best for: Building modern & creative business websites.

Squarespace is a top choice for marketers looking to create visually stunning and highly customizable sites. With its simple editor, you can easily arrange elements to achieve the perfect layout.

Squarespace offers a range of beautifully designed templates, making it ideal for showcasing products, portfolios, or creative content.

Main Features

• Stunning Templates: Squarespace offers a wide selection of professionally designed templates that cater to various industries. These templates provide a strong foundation for creating visually appealing pages.

• Drag-and-Drop Editor: Easily customize your site’s layout, add content, and move elements as you see fit.

• Mobile Responsiveness: Squarespace ensures that your site looks great on all devices, thanks to its built-in mobile optimization.

• Integrated E-Commerce: It provides robust e-commerce features, allowing you to sell products or services directly from your site.

• Blogging Capabilities: For content marketing, Squarespace includes powerful blogging tools, making it easy to publish and manage blog posts.

Pros and Cons

Pros:

• Visually Stunning: Squarespace’s templates are known for their visual appeal.

• High Customization: Its drag-and-drop editor offers excellent customization options, enabling you to create unique designs.

• Integrated E-Commerce: Great for businesses that want to sell products online.

Cons:

• Learning Curve: Beginners may find it slightly challenging to navigate initially.

• Pricing: Squarespace tends to be pricier compared to some competitors.

2. Wix

Best for: Endless design flexibility & freedom.

Wix is renowned for its design flexibility and creative freedom. As a CMO, you’ll appreciate the wide array of templates, all of which are fully customizable. Whether you’re creating a business website, blog, or e-commerce store, Wix’s editor allows you to design your site exactly as you envision it. It also offers advanced features, such as ADI (Artificial Design Intelligence) for quick site creation.

Main Features

• Versatile Templates: Wix offers an extensive library of templates that cater to a wide range of industries, providing a strong foundation for diverse marketing needs.

• Drag-and-Drop Editor: With its user-friendly editor, you have complete control over your site’s design, allowing you to create a site that aligns perfectly with your brand.

• ADI (Artificial Design Intelligence): Wix’s ADI feature simplifies the website creation process by generating a tailored site based on your preferences and needs.

• E-commerce Capabilities: For businesses, Wix provides e-commerce functionality, enabling you to set up an online store efficiently.

• App Market: Wix’s app market offers numerous add-ons and integrations to enhance your website’s functionality.

Pros and Cons

Pros:

• Design Freedom: Wix’s design flexibility empowers you to create a unique online presence.

• ADI for Quick Start: The ADI feature can rapidly kickstart your site.

• Rich App Market: Access to a wide range of apps and integrations to expand your site’s capabilities.

Cons:

• Learning Curve: Like any powerful tool, Wix may have a slight learning curve for beginners.

• Free Plan Limitations: While Wix offers a free plan, it comes with a Wix-branded domain and ads.

3. SITE123

Best for: Quick and straightforward page building.

SITE123 is perfect for busy marketing professionals seeking a hassle-free website-building experience. It streamlines the process with a user-friendly editor that simplifies customization. SITE123 provides various templates and pre-designed sections, making it effortless to create a fully functional site here. This platform is an excellent choice if you need to launch pages quickly without compromising on quality.

Main Features

• Intuitive Editor: SITE123’s user-friendly editor streamlines the customization process, allowing you to effortlessly adjust your website’s layout and content.

• Templates and Pre-designed Sections: The platform provides various templates and pre-designed sections, helping you create a functional site in no time.

• eCommerce Integration: SITE123 supports e-commerce functionality, making it suitable for businesses looking to establish an online presence.

• SEO Tools: Built-in SEO tools assist in optimizing your site’s visibility on search engines.

• Multilingual Support: If your marketing strategy extends to a global audience, SITE123 offers multilingual capabilities.

Pros and Cons

Pros:

• Quick Launch: SITE123’s simplicity enables rapid website creation, perfect for marketing campaigns with tight timelines.

• No Coding Required: You don’t need coding expertise to design a professional-looking website.

• Free Plan Available: SITE123 offers a free plan with basic features, allowing you to test the platform before committing.

Cons:

• Customization Limitations: While SITE123 is easy to use, it may have fewer customization options compared to some other builders.

• Design Uniformity: Template-based designs may result in sites that look somewhat similar.

4. Shopify

Best for: Highly customizable online store creation.

If e-commerce is a central part of your marketing strategy, Shopify is a standout choice. While it offers robust e-commerce capabilities, its drag-and-drop builder allows for comprehensive customization. You can design product pages, integrate payment gateways, and manage inventory seamlessly. Shopify empowers marketers to create branded, high-converting online stores tailored to their unique needs.

Main Features

• E-commerce Expertise: Shopify is renowned for its e-commerce capabilities, offering a comprehensive suite of tools for creating and managing online stores.

• Customization: The platform provides extensive customization options, allowing you to design product pages, integrate payment gateways, and manage inventory with precision.

• App Integration: Shopify’s App Store offers a wide range of add-ons to enhance your online store’s functionality.

• Mobile Responsiveness: All Shopify themes are mobile-responsive, ensuring a seamless shopping experience on any device.

• SEO Optimization: Built-in SEO features help improve your store’s visibility on search engines.

Pros and Cons

Pros:

• Highly Customizable: Shopify allows for in-depth customization, ensuring your online store aligns with your brand and marketing strategy.

• Robust E-commerce Tools: If e-commerce is a central component of your marketing efforts, Shopify provides all the necessary tools and features.

• Scalability: Whether you’re a startup or an enterprise, Shopify can scale with your business.

Cons:

• Learning Curve: While Shopify offers tremendous flexibility, its extensive feature set may require some time to master.

• Cost: Advanced features and add-ons can increase monthly expenses.

5. Zyro

Best for: Extremely affordable website building.

Zyro is an excellent option for budget-conscious businesses. It combines affordability with user-friendly functionality. Despite its low cost, Zyro doesn’t compromise on features. It offers AI-powered content generation, SEO tools, and e-commerce capabilities. This makes it an attractive choice for marketers aiming to establish an online presence without breaking the bank.

Main Features

• AI-Powered Content Generation: Zyro offers AI-driven content generation tools to assist with website creation.

• SEO Tools: The platform includes built-in SEO features to help improve your pages’ search engine visibility.

• E-commerce: Zyro provides basic e-commerce capabilities for small online stores.

• Templates: It offers a variety of templates for different industries and purposes.

• Affordability: Zyro’s pricing is budget-friendly, making it accessible to businesses of all sizes.

Pros and Cons

Pros:

• Affordability: Zyro’s low cost is a major advantage.

• AI-Powered Tools: The AI content generator simplifies the development process.

• SEO Features: Built-in SEO tools help improve website ranking.

Cons:

• Limited E-commerce Features: While it supports e-commerce, Zyro’s capabilities are more basic compared to dedicated e-commerce platforms.

• Customization Limitations: Advanced customization options may be limited.

6. Hostinger

Best for: Good value for money.

Hostinger offers an attractive combination of affordability and drag-and-drop website-building capabilities. You’ll appreciate the value it brings to your marketing efforts. With Hostinger, you can create a visually appealing website without overspending. Its user-friendly interface makes it accessible to specialists of all skill levels.

Main Features

• Drag-and-Drop Builder: Hostinger offers a user-friendly drag-and-drop website builder for easy customization.

• Templates: It provides a selection of templates to kickstart your design.

• Affordability: Hostinger is known for its cost-effective hosting services and website builder.

• Website Hosting: You can seamlessly integrate your website with Hostinger’s hosting services.

Pros and Cons

Pros:

• Affordability: Hostinger is budget-friendly, making it suitable for experts looking to manage costs.

• User-Friendly Builder: The drag-and-drop builder simplifies the website creation process.

• Templates: A variety of templates are available to suit different industries and styles.

Cons:

• Limited Advanced Features: Hostinger’s website builder may lack some advanced features found in more robust platforms.

• Customization Limitations: While user-friendly, it may have limitations in terms of advanced customization.

7. Weebly

Best for: Easy-to-use drag-and-drop interface.

Weebly stands out for its simplicity and ease of use. You’ll find it a breeze to create and manage your marketing-focused website. Weebly’s intuitive platform empowers you to design and launch your site quickly, making it a valuable tool in your marketing toolkit.

Main Features

• Intuitive Interface: Weebly offers an intuitive interface for effortless customization.

• Templates: It provides a range of professionally designed templates to kickstart your website design.

• E-commerce: Weebly includes e-commerce features for businesses looking to sell products online.

• Mobile Responsiveness: Websites built with Weebly are mobile-responsive, ensuring a seamless user experience on various devices.

Pros and Cons

Pros:

• User-Friendly: Weebly’s platform is incredibly easy to use, making it ideal for founders who want a hassle-free website-building experience.

• Templates: The templates cover a wide range of industries and styles, giving you plenty of options.

• E-commerce: Weebly’s e-commerce capabilities are robust and suitable for online businesses.

Cons:

• Customization Limits: While user-friendly, Weebly may have limitations in terms of advanced customization.

• Less Advanced Features: Some advanced features found in other platforms may be lacking in Weebly.

8. Weblium

Best for: Super fast website building.

When speed is of the essence, Weblium shines as a website builder. Its rapid capabilities are tailored to meet your marketing needs. With its user-friendly interface and quick turnaround, you can stay ahead in the competitive digital landscape.

Main Features

• AI Website Builder: Weblium utilizes AI-powered technology to simplify and expedite website creation.

• Templates: It offers a variety of professionally designed templates for different industries and purposes.

• Speed: Weblium is optimized for rapid website development, making it ideal for those with tight deadlines.

• Customization: Users can easily customize templates to match their brand’s unique style.

Pros and Cons

Pros:

• Speed: Weblium is perfect for CMOs who require a swift online presence, thanks to its rapid website-building capabilities.

• User-Friendly: Its user-friendly interface ensures that marketers of all skill levels can create visually appealing websites.

• AI-Powered: The AI website builder streamlines the design process, saving time and effort.

Cons:

• Customization Limits: While it offers customization, there may be limits to advanced design changes.

• Complexity: Some users may find the AI-powered features too complex for their needs.

9. Webflow

Best for: Unique visual page building.

For CMOs looking to make a distinctive mark in the online business world, Webflow offers unique visual page-building capabilities. Its advanced design features empower you to craft visually stunning websites that align perfectly with your business plan and marketing vision. Webflow is the canvas where your creative marketing ideas come to life.

Main Features

• Visual Page Building: Webflow empowers users to design visually stunning websites with advanced design features.

• Custom Interactions: Users can create customized animations and interactions to enhance website aesthetics.

• Content Management: It provides a content management system for seamless content updates.

• E-commerce Integration: Webflow supports e-commerce functionality for online store creation.

Pros and Cons

Pros:

• Unique Design Capabilities: Webflow’s advanced design features allow CMOs to craft distinctive websites that align perfectly with their marketing vision.

• Content Management: The built-in content management system simplifies content updates and management.

• E-commerce Integration: It supports e-commerce functionality, making it a versatile choice for various business types.

Cons:

• Learning Curve: Webflow may have a steeper learning curve for beginners.

• Cost: The advanced features and capabilities may come at a higher price point.

10. GoDaddy Website Builder

Best for: Section-based website building for beginners.

GoDaddy website builder is an excellent choice for founders who want to simplify the entire process. Its section-based approach makes it accessible for beginners, allowing you to create functional and aesthetically pleasing pages without a steep learning curve. GoDaddy ensures that your marketing message reaches your audience effectively.

Main Features

• Section-Based Building: GoDaddy simplifies website creation with a section-based approach.

• User-Friendly Interface: Its intuitive interface makes it accessible for beginners.

• Templates: GoDaddy provides a range of templates to kickstart your website design.

• Domain and Hosting: Users can purchase domains and hosting services directly from GoDaddy.

Pros and Cons

Pros:

• Beginner-Friendly: GoDaddy’s user-friendly interface and section-based approach make it ideal for those new to website building.

• Templates: It offers a variety of templates to choose from, catering to different industries and purposes.

• Domain and Hosting: Users can easily manage domains and hosting within the platform.

Cons:

• Limited Customization: While suitable for beginners, GoDaddy may have limitations in terms of customization compared to other builders.

• Scalability: It may not be the best choice for highly scalable or complex websites.

These website builder platforms cover various needs, ensuring that you have the right marketing tools, at your disposal to elevate your marketing strategies.

Are Drag-and-Drop Page Builders Worth It? ProCoders Expert Opinion

We haven’t tried all the tools in the market, but we can confidently say that the drag-and-drop website builder niche has gained significant popularity in recent years, offering individuals and businesses a quick and cost-effective way to create stunning websites and establish an online presence.

However, the question remains: are they truly worth it?

To provide an expert opinion, we talked with our Elementor developers, which allowed us to look into the value of these platforms, comparing their capabilities to traditional web development, and pinpointing scenarios where they excel.

Value of Website Builders

Website builders offer several advantages, making them worthwhile for many users.

They often come with lower upfront costs compared to custom web development and eliminate the need for hiring a dedicated professional WordPress web developer or team for site creation and WP SEO services, which can be a substantial budget saver.

These platforms are designed to be user-friendly, requiring little to no coding knowledge. This accessibility empowers individuals and small businesses to create and maintain their websites independently. Users can choose from pre-designed templates and drag-and-drop elements to quickly build their sites. This agility is crucial for businesses looking to establish an online presence swiftly.

They often handle the technical aspects of website maintenance, including web hosting, security, and updates. This relieves users of the burden of managing these tasks themselves.

So, this sounds almost too good to be true. That’s why we at ProCoders still always recommend hiring professionals to get involved in the process to ensure the quality, speed, and security of your site.

Builder Capabilities vs. Traditional Web Development

While building platforms offer numerous benefits, they do have limitations when compared to traditional web development:

Customization: Website builders may lack the level of customization and flexibility that custom web development provides. Complex functionalities and unique full web page design and requirements may be challenging to achieve.

Scalability: For rapidly growing businesses with evolving needs, website builders can be limiting. Custom development allows for more scalability and adaptability.

Complex Features: Advanced features, such as intricate e-commerce systems or specialized web applications, may not be achievable with website builders alone. Custom development is better suited for such requirements.

Scenarios Where Website Builders Are a Good Option

In our opinion, this is when using such a platform under professional supervision is beneficial:

Small Businesses: For startups and small businesses with limited budgets and few technical resources, website builders offer a cost-effective solution to establish an online presence.

Portfolio Websites: Individual professionals, like photographers, designers, or writers, can showcase their work effectively using website builders.

Blogs and Content Sites: Content-driven websites and blogs benefit from the simplicity and speed of website builders, allowing creators to focus on their content.

In conclusion, these solutions are worth considering when they align with your specific needs and budget constraints. They offer a valuable, accessible, and efficient way to create sites. However, for businesses with complex requirements or ambitious growth plans, custom web development remains a viable option to explore.

Conclusion: Best Drag-and-Drop Website Builder Choice

As we conclude our exploration of the top drag-and-drop website builder solutions, it’s crucial to highlight the importance of choosing the right platform and recognizing when professional developer help is necessary for your project’s success.

The page builder options mentioned here offer diverse capabilities, from Squarespace’s creative design focus to Shopify’s robust features for ecommerce sites. However, making the right choice depends on your specific goals, budget, and the level of customization and scalability you require.

For many marketing professionals, these platforms are a valuable asset, allowing for quick and efficient website creation. Still, it’s essential to recognize their limitations. While they provide a drag-and-drop interface and simplicity, they may not meet the complex demands of every project.

In scenarios where a highly customized or large-scale web application is required, enlisting the expertise of professional developers becomes crucial. They can bridge the gap between your vision and technical execution, ensuring your website performs seamlessly and meets all your business needs.

So, when choosing a website builder, consider your project’s unique requirements. Evaluate the builder’s features, customizability, and scalability against your goals.

And always remember that professional developer assistance is always available at ProCoders. We provide skilled staff with years of experience in WordPress and successful cases. We’ll also augment your team with specialists in 50+ more platforms and programming languages!