ProCoders’ Pipedrive WordPress Integration Guide
7 min.

In this article, we at ProCoders provide a comprehensive, step-by-step guide on integrating Pipedrive with WordPress. This integration will help you seamlessly manage your leads, improve data handling, and enhance your overall sales tracking process. 

By following this guide, users will be able to integrate Pipedrive CRM with their WordPress site, ensuring a smoother workflow and better lead management.

So, how to integrate Pipedrive with WordPress?

Getting to Know Pipedrive and WordPress

What Is Pipedrive?

Pipedrive is a customer relationship management (CRM) tool that helps businesses manage their sales pipeline and streamline their sales processes. It is designed to be user-friendly and focuses on visualizing the sales pipeline to enhance productivity and efficiency.

Here are its main features and the benefits you get:

  • Pipeline Management: Visualize your sales process and track deals through each stage of the pipeline.
  • Activity Tracking: Schedule and manage activities such as calls, meetings, and tasks.
  • Automation: Automate repetitive tasks to save time and increase efficiency.
  • Reporting and Analytics: Gain insights into your sales performance with detailed reports and analytics.
  • Integration Capabilities: Easily integrate with other tools and platforms to enhance functionality.

What Is WordPress?

WordPress is a powerful content management system (CMS) that enables users to create, manage, and publish content on the web. It is widely known for its flexibility and ease of use, making it the platform of choice for millions of websites worldwide.

WP’s features and benefits are plenty, but we’ve highlighted the main ones here:

  • User-Friendly Interface: Easy to use, even for those with limited technical knowledge.
  • Customizability: Thousands of themes and plugins are available to extend functionality and customize the appearance of your site.
  • SEO-Friendly: Built-in features and plugins to optimize your site for search engines.
  • Community Support: A large, active community provides support, tutorials, and plugins.
  • Scalability: Suitable for everything from small blogs to large corporate websites.

Why We Recommend Integrating Pipedrive with WordPress

We’ve noticed a lot of benefits of Pipedrive WordPress integration. 

Doing so enhances lead generation and management by seamlessly connecting your website’s forms with your CRM. This ensures that all incoming leads are captured and managed efficiently within Pipedrive.

Pro tip: Use the ProCoders Pipedrive WordPress Integration Plugin to simplify the process.

Benefits of Integration

  • Streamlined Workflows: Automate the process of capturing and managing leads, reducing manual data entry and errors.
  • Improved Data Management: Ensure that all lead data is centralized and easily accessible within Pipedrive.
  • Better Sales Tracking: Track the progress of leads through the sales pipeline more effectively, leading to improved sales outcomes.
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Pipedrive Integration with WordPress Site: Pre-Integration Preparations

First of all, here are the basics you will need for the integration:

  • Pipedrive Account: Ensure that you have an active Pipedrive account. If you do not have one, sign up at and choose a plan that suits your needs.
  • WordPress Website: Make sure your WordPress site is set up and running. You can install WordPress by following the instructions on if you haven’t done so already.
  • User Permissions: Verify that you have the necessary permissions to install plugins and integrate services on your WordPress site. This typically requires administrator access.

Pro Tip: Choose the Right Tools

We asked our developers to make the choice for you, simplifying the process:

  • WP Pipedrive Forms: WP Pipedrive Forms is a popular plugin designed to integrate Pipedrive with WordPress seamlessly. It allows you to create forms that directly feed data into your Pipedrive CRM, simplifying lead capture and management.
  • Zapier: Zapier is an alternative tool that enables integration through automation. It connects WordPress and Pipedrive by creating “Zaps” that automate the flow of data between the two platforms.
  • Pipedrive API: For those with technical expertise, using Pipedrive’s API allows for custom integration. This option provides the most flexibility and can be tailored to fit specific business needs.
  • Additional Plugins and Extensions: Several plugins and extensions can facilitate the integration of Pipedrive with WordPress. The choice of tool will depend on your specific needs and technical expertise.

Step-by-Step Pipedrive CRM and WordPress Integration Guide

Step 1: Pipedrive WordPress Plugin Setup

  • Log in to your WordPress admin panel.
  • Search for WP Pipedrive Forms: In the WordPress dashboard, navigate to “Plugins” > “Add New.” Use the search bar to find “WP Pipedrive Forms.”
  • Install and Activate: Click on “Install Now” next to the WP Pipedrive Forms plugin. After installation, click “Activate” to enable the plugin on your site.

Step 2: Configuring the Plugin

Once activated, navigate to the plugin settings. This can typically be found under “Settings” > “WP Pipedrive Forms” in your WordPress dashboard. Then, Log in to your Pipedrive account and go to “Settings” > “API” to find your API key. Copy this key.

In the WP Pipedrive Forms plugin settings, paste the API key into the appropriate field to establish a connection between your WordPress site and Pipedrive.

Step 3: Creating and Embedding Forms

How to create Pipedrive forms in WordPress?

In the WP Pipedrive Forms plugin settings, create a new lead capture form. This form will be used to collect information from visitors on your website.

Customize the form fields according to your requirements. Ensure the fields correspond to the data you want to capture in Pipedrive, such as name, email, phone number, and any other relevant details.

Once your form is created, the Pipedrive WordPress form plugin  will generate a shortcode for it. Copy the generated shortcode and paste it into the desired page or post on your WordPress site where you want the form to appear. Publish or update the page to save the changes.

Step 4: Testing the Integration of Pipedrive CRM with WordPress Forms

Navigate to the page where you embedded the form and submit a few test entries to ensure everything is working correctly.

Next, log in to your Pipedrive account and check the relevant module (e.g., Leads or Deals) to verify that the test entries appear correctly. Confirm that all the data fields are populated as expected.

More Advanced WordPress Pipedrive Plugin Integration Options

Here, we’ll get a bit more technical, as advanced options require more knowledge and tools.

Using Zapier for Integration

  • Set Up Zapier Account: Ensure you have an active Zapier account. If you don’t have one, sign up at
  • Create a New Zap: In your Zapier dashboard, click on “Make a Zap” to start creating a new Zap.
  • Configure Triggers and Actions: Define the trigger as a form submission in WordPress. For the action, set it to create a new deal or lead in Pipedrive. Follow the on-screen instructions to connect your WordPress site and Pipedrive account, and map the necessary fields.

Pipedrive WordPress Custom Integration Guide with Pipedrive API

How to use Pipedrive API with WordPress?

  • API Documentation: Refer to Pipedrive’s API documentation available at for detailed instructions on how to use their API.
  • Custom Development: For those with technical expertise, write custom code to integrate Pipedrive with WordPress using the API. This approach allows for more tailored integration solutions, enabling you to meet specific business requirements.
  • Obtain API Credentials: From your Pipedrive account settings, obtain the necessary API credentials.
  • Develop Custom Integration: Using a programming language like PHP, create scripts to handle data submission from your WordPress forms to Pipedrive. Ensure you handle API requests and responses correctly to maintain data integrity and security.
  • Test Custom Integration: Thoroughly test your custom integration to ensure data is accurately transferred and managed between WordPress and Pipedrive.
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WordPress Integration with Pipedrive CRM: Troubleshooting and Support

Pipedrive WordPress integration issues with API Connection

If you encounter issues connecting to Pipedrive’s API, first ensure that your API key is correct and has not expired. Double-check that you have entered the API key correctly in the WP Pipedrive Forms plugin settings. If the problem persists, try generating a new API key from your Pipedrive account settings and updating it in the plugin configuration.

Form Submission Problems

If form submissions are not appearing in Pipedrive, verify that the form fields are correctly mapped to the corresponding Pipedrive fields. Ensure there are no conflicts or errors in the shortcode embedded in your WordPress page or post. Also, check for any JavaScript errors on the page that might be interfering with form submissions. Reviewing the plugin’s error logs can provide insights into what might be going wrong.

Pipedrive WordPress Support Resources

  • Pipedrive Pipedrive WordPress integration helpSupport: For assistance with Pipedrive-specific issues, visit the Pipedrive support page and knowledge base. They offer a range of articles, tutorials, and FAQs that can help resolve common issues. You can also contact their support team for more personalized assistance.
  • WordPress Community: The WordPress support forums and resources are invaluable for troubleshooting issues related to WordPress and its plugins. Engage with the community to find solutions to common problems, or ask questions if you encounter unique challenges.
  • Plugin Documentation: Review the documentation for the WP Pipedrive Forms plugin. This documentation often includes detailed instructions, troubleshooting tips, and FAQs that can help resolve integration issues. Keeping the plugin updated to the latest version can also prevent and fix many common problems.

Pipedrive and WordPress Integration Tutorial: Conclusion

Integrating Pipedrive with WordPress can significantly enhance your lead management and streamline your sales process. This integration allows for automated data capture, reducing manual entry and errors while providing valuable insights into your sales pipeline. The seamless flow of information ensures that your sales team can focus on closing deals rather than managing data.

Take advantage of the powerful integration between Pipedrive and WordPress to optimize your lead management process. Implement the steps outlined in this guide to enhance your sales efficiency and drive business growth.

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What are the initial steps to integrate Pipedrive with WordPress?

To integrate Pipedrive with WordPress, start by installing a suitable plugin such as “Pipedrive Integration for WordPress.” Configure the plugin by connecting it to your Pipedrive account using an API key. Ensure your WordPress site and Pipedrive account are both properly set up and ready for integration.

How can I map WordPress form fields to Pipedrive fields?

Use the Pipedrive WordPress plugin’s settings to map each WordPress form field to the corresponding Pipedrive field. This involves selecting the form fields and matching them with the relevant Pipedrive fields, ensuring that data is correctly transferred and organized.

What are the best practices for Pipedrive CRM WordPress integration?

Best practices include regularly auditing field mappings to ensure accuracy, validating data before syncing, and using automated workflows to streamline data transfer. Additionally, set up error logging to catch and address any issues promptly.

What common issues might arise when I connect Pipedrive to WordPress and how to solve them?

Common issues include incorrect field mappings, API connection errors, and data syncing failures. To solve these, double-check your field mappings, ensure your API key is valid and has the correct permissions, and review error logs to identify and fix any issues.

How do I ensure data security in Pipedrive WordPress integration?

Ensure data security by using secure API keys, enabling SSL encryption for data transfers, and complying with data protection regulations. Regularly update the integration plugin and monitor for any security vulnerabilities.

What are the steps to set up Pipedrive notifications for WordPress form submissions?

Set up notifications by creating automated workflows in Pipedrive that trigger email alerts or notifications when a new form submission is received from WordPress. Configure these workflows to include the relevant information and recipients.

Can I customize the integration to fit my specific needs?

Yes, you can customize the integration by configuring field mappings, setting up custom workflows, and using additional plugins or custom code to extend functionality. Most integration plugins offer flexible settings to tailor the integration to your specific requirements.

How do I test the Pipedrive WordPress integration?

Test the integration by submitting test entries through your WordPress forms and verifying that the data appears correctly in Pipedrive. Check all mapped fields, workflows, and notifications to ensure everything functions as expected. Address any issues found during testing before going live.

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