How to Outsource a UX/UI Design in 2023: Product Owner Guide
7 min.

The decision to outsource your UI/UX design projects can be cost-effective and efficient. If you are a product owner and don’t have a good UI/UX designer on your team but don’t want to go through all the hiring hustle and bustle, then starting to outsource UI UX design services for your company is a great solution. This will be an effective way to quickly iterate designs and products in the early stages (if it’s a startup) or on others when your product needs some improvement.

ProCoders will explain the best ways to outsource UI/UX design in this guide, what you should consider before outsourcing, how you should approach the hiring process, and how you can avoid hiring an unprofessional UI/UX designer who wouldn’t know the latest design trends (which will lead to the non-satisfaction among your future users). Let’s start!

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UI/UX trends in product development 2022-2023

Businesses must use creativity to garner attention and convert web visitors into customers. Before moving to the main part, let’s consider the leading UI/UX design trends relevant to outsource product development in 2022-2023:

  • Dark mode in apps. Dark themes’ primary benefit is that, especially at night or in low light, they feel calm, making users’ eyes less tired. They also use less battery power.
  • Parallax scrolling disappears. Many websites will progressively discontinue employing parallax scrolling in 2023. It is no longer fashionable and is an outdated feature!
  • Voice User Interface (VUI). Users find this feature convenient to obtain information. 
  • Large font size. it is much more legible than small ones, creating a sense of space around the text that makes a page seem less crowded. 
  • 3D elements.  They will enhance usability, add originality to the design, and become a part of the website’s or page’s graphic design.

Business Value of User Interface Design?

User Interface Design is an essential part of any business. It can not only make your website more attractive but also result in the following:

Creating The Best User Experience

That means that your users can get what they want faster with less frustration. This also means they’ll spend less time figuring out how your program, app, or website works and more time doing what they need to do with it. 

UI design outsourcing

Retaining Clients And Attracting New

If your website looks outdated, visitors will assume that your business is obsolete. Also, visitors will consider using your competitor’s services if the website loads slowly compared to other market players. A good User Interface Design and its professional implementation can make all the difference in attracting new clients and retaining existing ones.

Improve the LTV

The LTV (Lifetime Value) is one of the most critical metrics for any business. It helps you understand how much it costs to acquire a customer and how much you can expect to make from them in the long run.

4 Things to Consider Before Outsourcing UI and UX?

Before UI design outsourcing, you need to complete the following tasks to make sure you will get the best result, including PSD to WordPress conversion:

Decide how the process should look like.

It can be difficult to know what to look for if you haven’t outsourced your design work before. You can think about such engagement models as Time&Materials contracts or Fixed Price.

Engaging ModelDescriptionProsCons
Fixed Price ModelSuitable for small projects with defined scope and known cost, with little to no risk for unexpected changes. ProCoders typically handles fixed-price projects up to $15,000-$20,000.Little to no risk for unexpected changes in budget, timeframe, or expectations; Set price helps with better planning.Can’t change the scope of work without renegotiation or additional payment; May compromise project quality due to unrealistic deadlines.
Time & Materials (T&M) ContractSpecifies hourly rates and provides cost visibility, allowing for quick project starts. Useful for small projects without extensive planning. ProCoders has a two-day study period and a one-week start time for tasks.Flexibility to adjust the scope of work; Immediate start with no long-term commitment or obligation; Pay only for used hours/days.Difficult to ensure clarity without fixed deliverables; May lead to overspending or underbudgeting.

Consider the industry experience.

When looking for an outsource UX design team, looking to hire UX/UI designers and developers with relevant industry experience is important. If you are a company in the commercial sector, for example, hiring a designer who has only worked on banking applications may not be the best fit for your needs. In contrast, a designer with experience creating user interfaces and experiences for other commercial companies will likely better understand your industry and its unique challenges. You can benefit from their insights and ideas by working with a designer with experience in your industry. They can offer solutions that may not have occurred to someone without that experience. 

Define the time for the project.

Remember: even if you need your project to be completed within a specific time frame, the final decision is always made by a designer as they are specialists in this sphere. They can estimate how much time every stage would take and which difficulties may appear during the work. 

If you need all work done before a certain deadline, consider hiring more specialists in your design team. At ProCoders we have highly experienced designers, who’ll speed up your project development. Contact us to check their availability!

Set your budget.

This can give you a better idea of what kind of experience level designers you can afford and whether they’ll meet your expectations within the constraints of your budget. If you’re unsure how to optimize your budget, ProCoders can help you plan it based on the project’s needs. This will occur as part of our Discovery Phase – a full development plan of your future site/app.

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Costs Gains for Your Product with UI/UX Design Outsourcing

The ideal course of action would be to outsource UI UX development services to countries with cheaper per-hour costs than your own. Central Europe, as an example. Depending on the organization’s size and experience level, this location has hourly wages between $25 and $50 for UI/UX designers, which helps you with choosing the right outsourcing partner.

CountryAverage hourly payment an outsourced company takes
Mexico$25 – $50
Brazil$25 – $60
Spain$35 – $70
Portugal$25 – $45
Poland$25 – $60
Romania$25 – $45
India$15 – $35
Estonia$35 – $70
USA$75 – $200+
UK$60 – $150+

Based on this table, you can see that by outsourcing UI/UX designers in Central Europe (Estonia, Romania, Poland), you can save more than 50% of your budget compared to the USA or the UK. At the same time, the quality of the service provided will be the same. 

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How Can ProCoders Assist You in Outsourcing a UI/UX Designer?

As we have mentioned before, as a product owner, you may have more important tasks than studying UI/UX design on your own to find high-quality designers. In this case, it would be better for you to call for professional help. However, what if we tell you that you can consider not only outsource UI design team

This is where ProCoders, with our outstaffing service, comes into play. We can offer you two services: Discovery Phase and Staff Augmentation to help you stick to your needs and develop your product better. 

Staff Augmentation

This outstaffing option is most suitable when a company has a product owner, lead designer, or visioner (i.e., who will control and understand the product, how it should look, how responsive it should be, what functions it should cover, etc.). In this case, Staff Augmentation will be appropriate if you need more “hands” to do many tasks simultaneously to stick to the deadlines.  Besides, you will always have an opportunity to contact a designer responsible for your product.

Discovery Phase

This option is suitable when you have a startup or need to develop a new design for your existing project. Discovery Phase is better for those who do not have a clear product vision or an employee who is responsible for it.

outsourced ui ux design

During the UX Discovery Process, our professional designers, a business analyst, and a Project Manager will discover the best design for your product. In the beginning, you will give us your requirements. Then we work on them and determine if we have any suggestions, which we consider suitable for your project. After that, ProCoders will also look at your competitors’ apps and say whether you need to add anything else to be on the same line or even better than your competitors. Based on this, we will create a development plan for you, which includes the entire design process, from the first draft to the final design layout. This design layout will serve as a blueprint for your project and can be used by your in-house team, other outsourcing companies, or our own development team to build your product. Our experienced UI/UX designers will work with you to ensure that the design aligns with your brand identity and is tailored to your business needs.

By the end of the Discovery Phase, you will have a clear and comprehensive understanding of your project’s requirements, design, and functionality. This will give you the necessary insight to make informed decisions and prioritize tasks during development. 

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What Is a User Interface Design?

User Interface Design is a process that involves designing an application, website, or software for easy use by the user. User Interface Design is also known as UI design, UX design, or GUI design.

What Is a User Experience Design?

User Experience Design, or UX design, creates product interfaces that are easy to use and meet your customers’ needs.

It’s about how people will use a product and make it so they can easily accomplish their goals. The goal of UX design is to create an emotional connection between the user and the product so that they want to keep using it over time.

How can product owners set up cooperation with UI/UX designers and avoid overlap?

Communication is the best way to avoid overlap when working with a UI/UX designer. The product owner should have an understanding of what their goals are, and these goals should be outlined in writing. The UI/UX designer should also have access to this information. This will allow them to know what the product owner is looking for, so they can produce designs that match those specifications.

Some specific instruments may be handy: 

  1. Wireframing and prototyping tools: Sketch, Figma, Adobe XD 
  2. Communication and collaboration tools: Trello, Slack, Asana, Jira
  3. User testing and feedback tools: UserTesting, Hotjar
Can a product owner be a UI designer?

Absolutely: a product owner can be a UI designer. However, leaders need to know when they should delegate tasks. If you have other duties that require your attention, leave this task to professionals (like ProCoders).

What are the differences between UI and UX design?

Usability (UX) is about how easy it is for people to use a product or service. It focuses on how well users can accomplish tasks using the interface and their perception of ease and enjoyment during their interaction.

User Interface (UI) refers to a product’s or service’s essential visual design elements, like buttons or text boxes. It’s what you see when you’re interacting with something, and it’s what helps you to interact with it in the first place.

Can UX/UI design be done remotely?

Yes! The reason for this is simple: UX/UI design is about understanding your target audience and what they need to accomplish their goals. It’s not about being in the same room as a client but listening carefully, asking questions, and getting feedback from them. This can all be done over Skype or Google Meet.


UI/UX outsourced design services can greatly benefit your business. To ensure success with consumers, consider following UI/UX design trends like dark mode, large font size, and 3D elements. UI design is essential for creating the best user experience, retaining and attracting clients, and improving LTV. Consider the process, industry experience, project timeline, and budget when outsourcing. Choosing Central Europe for UX design outsourcing can save you over 50% compared to outsourcing to the US. ProCoders offers UI design outstaffing through Discovery Phase and Staff Augmentation. Contact us today to learn more!

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