How to Create Women’s Health Tracker App

The so-called Femtech market is thriving as females choose to balance their lives with technology. It’s estimated that by 2030, the market value will reach $13.2 billion. The niche includes nutrition and fitness apps, period-tracking software, and more. The global FemTech market is experiencing rapid growth, with increasing demand for women’s health and wellness apps worldwide.

You can enter the market confidently if you want to bring use and benefit into women’s lives and have the knowledge of how to build a women’s health application and how to monetize it properly. There is a growing demand for women’s health tracking solutions, making it crucial to target a niche market to address specific user needs and gain a competitive advantage.

While the “use and benefit” and monetization parts are on you, we can help you with the development stage. In this guide, ProCoders shows you the peculiarities of the market and provides: Digital technology is transforming the healthcare industry, enabling innovative women’s health solutions and improving access to personalized care.

• A step-by-step on building a women’s health tracking app
• Monetization ideas
• Tech stack for the software
• The most successful apps
• The most in-demand features
• An additional FAQ section

Sounds solid, right?

Key takeaways:

• The market size is forecasted to grow steadily with 19.45% CAGR worldwide up till 2030.
• The best apps by downloads include Flo with 50M+ Google Play downloads, MeetYou with 10+M, and Clue Period with 10M+.
• The most used features that should be in the women’s health tracking app you start are sign-up, social login, neat trackers, consultation availability, notifications, AI-infused functions, etc.
• How to develop a women’s health tracking mobile app? There’s an optimal step-by-step that includes vigorous planning, data security compliance, MVP development, final development and testing, and launch.
• You can monetize the female health tracking app you create by offering in-app purchases, paid ads, and subscriptions.
• The tech stack needed for the development of a menstruation tracking app includes Google Analytics and Tag Manager, Swift and/or Kotlin, React.js, Zendesk, etc.

Introduction to Women’s Health

Women’s health is a multifaceted field that covers a wide spectrum of physical, mental, and emotional well-being, uniquely shaped by factors such as reproductive health, menstrual cycles, pregnancy, childbirth, and menopause. These aspects are not only vital to the individual but also have a profound impact on families and communities as a whole.

In recent years, the rise of digital health solutions has transformed how women manage their health, with health tracking apps becoming indispensable tools for millions. From period tracking and fertility monitoring to mental health support and wellness resources, these apps empower women to take charge of their health journeys. By offering accessible, personalized, and data-driven insights, women’s health tracking apps are redefining how women approach their well-being in the digital age.

Overview of the Women’s Health Application Market

As mentioned before, by 2030, the market size is estimated to take up a hefty chunk of over $13 billion (according to Grandview Research). As to another study, the estimated CAGR is 19.10%, and the market value by 2028 will be $6.61 billion. The women’s health market is recognized as a rapidly growing sector, with strong projected growth driven by technological innovations and increased investment.

Different analyses take varying segments of the industry, but one tendency is clear – the niche is growing. The increasing popularity of female health tracking apps and women’s health apps is a significant part of this trend, as more users seek digital solutions for their health needs.

The interest and demand for health-tracking apps are increasing, even more so with the popularization of mental health techniques and mentoring software.

While there were (and still are) lots of horrifying consequences of the past few years, the businesses that catch the new wave of digitalization and enter Industry 4.0 of IoT tech are going to survive. Mobile health solutions and healthcare services are being transformed by these trends, offering new ways to deliver care and monitor health remotely.

That is, given they know how to create a female health tracking app (or another one in your niche) of high quality.

Before starting a women’s health tracking app, you should research not only the market but also the other players in it as well. So, we’ve prepared a short list of your potential competitors and what’s special about their products.

The Most Successful Women’s Health Tracker Apps

According to Statista, here are some of the most-downloaded menstruation tracking apps. These successful women’s health apps are transforming the FemTech market by empowering women to manage their health more effectively.

• Period tracking apps: Help users monitor menstrual cycles, symptoms, and ovulation.
• Pregnancy tracker apps: Support expectant mothers by tracking pregnancy progress, fetal development, and health milestones.
• Fertility apps: Assist users in identifying fertile windows and planning for conception.
• General female health wellness app: Offer a range of features for overall health management, including fitness, nutrition, and mental well-being.

The market offers a wide variety of women’s health applications, addressing needs from menstrual health to maternity, menopause, and telemedicine.

Flo

Flo is a multifunctional application where girls and women can find a period tracker, cycle forecasting, ovulation calendar, useful information about pregnancy preparation, conception, early stages of motherhood, and even menopause, with a strong focus on menstrual health as a core component.

MeetYou

MeetYou is an easy-to-use app where you can track your physiological condition, track the cycle, and switch to pregnancy preparation or pregnancy version to get the needed knowledge. The app also helps users monitor different health aspects related to their cycles and pregnancy, providing valuable insights for better health management.

Clue Period 

Clue is an app with personalized cycle predictions, including ovulation, the best days for conception, and pregnancy forecasts. The app also provides information and tracking options for birth control and contraception, helping users manage their reproductive health.

Statista only offers info about period tracking apps, but we can’t help mentioning that there are several types of such women’s health tracking apps you can make:

• Menstrual cycle and fertility tracking – the one we’re focusing on in this section. They offer information on the best days to conceive, when to expect menstruation, some tips on making PMS easier, contraception, hormonal care, etc.
• Overall female health apps – made for the general public, such apps contain nutrition and workout tips and tools, an optional period tracker, all kinds of to-do lists and reminders, as well as sleeping hours.
• Pregnancy apps – a web app to track pregnancy with maternal recommendations. These programs guide them throughout the trimesters, offering recommendations on making the pain easier, what symptoms are OK and what are not, and even the estimated size of the fetus! Recommendations for new moms on postpartum depression and taking care of the baby are also useful in such programs.

So, what features should be included when building a women’s health app? Based on the TOP-3 picks and ProCoders’ experience with similar products, we’ve chosen some ideas for you.

Main Features of a Female Health Tracking App

Here are the must-have features that will make an app for women’s health engaging, useful, and successful:

Sign-up 

An easy registration is essential to be able to track progress, set up the profile according to preferences and the user’s personal data, and more. During sign-up, users can also input their personal health information to further personalize their experience. Social login is a recommended part of this feature because the easier the onboarding is, the better.

Profile setup

During the registration, ProCoders recommend asking for as little information as possible. Lots of fields and questions scare off customers pretty quickly. Instead, let the users fill in the fields with info like age, height, weight, current cycle, activity level, allergies, etc., later.

It is also crucial to ensure that users’ personal health data is handled securely during profile creation and updates, with attention to privacy and data protection.

Trackers

These are the essence of your app. Depending on its focus, choose trackers. For example, for period and ovulation, according to the current cycle, the person mentioned in their profile. These trackers enable continuous health monitoring by collecting real-time health data, which helps users and healthcare providers track and analyze important health trends over time. Allow for tracker customization by creating different themes. Personalization is never redundant.

AI-infused features 

For example, recommendations are based on the symptoms the user types in. AI can analyze user data to deliver personalized healthcare solutions, offering tailored health insights and customized recommendations. Let AI choose the tips, but always mention that it’s always better to contact a specialist.

Notifications 

Push notifications, both regular and personalized, are a key feature for user engagement, helping the ladies know when their ovulation and period are estimated to start, updating them on symptom tracking, and more.

Consultations with doctors

If your users feel like something is off but are afraid or just plan to go to a doctor, it’s wise to offer online consultations. For this, you can use AI chatbots (basic questions) and real medical practitioners or psychologists (depending on your focus). It is important to connect users with qualified healthcare providers to ensure they receive expert advice and support. Make sure you hire true professionals because it’s human health we’re talking about.

Just to make sure, this is a good addition if you’re creating an app connected to a hospital. Otherwise, it’s necessary to learn more about the laws of the countries you’re launching in and ensure you have a medical establishment as an official partner to be able to provide real consultations.

Referral system 

To bring new users through the existing ones, offer to invite a friend and get a bonus, such as a Premium subscription for a month or some points they can gather to purchase goods from your eStore if you have one (we recommend that you do).

eStore 

Selling physical goods such as lower-back pillows to ease pain, pad cases for easy transportation, tourist combinations, etc., will help your customers get a more wholesome experience with you as a brand and assist you in monetizing the female health tracking app development faster.

We bet you may think about adding something to the plan based on our research and recommendation. But what about the actual steps of menstruation tracking app development? (or another women’s health application) How to make a fitness app or a healthcare app for women?

Understanding User Engagement in Women’s Health Apps

User engagement is at the heart of every successful women’s health app. To truly resonate with your target audience, it’s essential to understand their unique needs, preferences, and daily routines. This means going beyond basic functionality and focusing on features that foster ongoing interaction, such as personalized health insights, timely reminders, and intuitive notifications. A user-friendly interface is crucial, ensuring that even those who aren’t tech-savvy can easily navigate the app and access its key features. By prioritizing user engagement from the outset, developers can create health apps that not only deliver value but also encourage regular use, build trust, and inspire positive word-of-mouth within the community.

Key Steps of Women Health Tracking App Development

There will come a time when all the planning will be finished and you’ll have to trigger the women health tracking app development process. So, how to make healthcare app? Let us tell you what to wait for.

When starting the development process, it’s important to consider the unique requirements of building a women’s health tracking application, such as personalized health insights, security, and features tailored to women’s physiological needs.

Step 1: Determine your idea

Based on the information you get from this guide and consultations with specialists in the field, you have to determine your idea first.

• What kind of women’s app do you want to create?
• Why do you want to create it? What’s your position? It can be empowering women, making healthcare for ladies more available in remote areas, etc.
• What’s your goal with the app? It can be monetization, brand awareness, etc.
• Who is your narrow target audience in the female segment? Teens? Women over 25/35/50?
• How will your app address women’s health needs and challenges across different life stages?
• How to develop an app for women’s health? Through an in-house team or using staff augmentation services?

By answering these questions, you’ll get the big picture of the menstrual cycle tracker you want to develop.

Step 2: Plan your budget and time

Outlining every minute, every dollar, and every step is very important. You have to think about the little things, like the best launching time. For example, it may be after New Year’s, as people get into the mood for their resolutions and sometimes even act on them. Or it may be spring when it’s time for awakening and change. Many women catch this mood as the winter passes.

As to the time and budget for healthcare app development, you can trust this to ProCoders. We have a Discovery Phase where our analysts study the information you provide and, based on it and their experience, come back to you with time and cost estimates, as well as a plan on what to do next. 

Within the plan, we’ll prioritize 2 of the 3 qualities you value the most: time, money, and quality. Which two will they be is your choice. For example, if you need a product as quickly as possible, we’ll handle it and create a high-quality app, but the price will be higher, as we’ll need more people of a higher skill level. And if you’re a startup that is tight on budget, we’ll take our time and develop a decent app for your brand.

Step 3: Develop a prototype and an MVP

As you know what you want and have a crisp outline of the app, investment needs, and the time you have left, it’s time to create an MVP – a minimum viable product. This is a basic version of the app, a kind of playground where you can see what works and what doesn’t.

There have to be standard functions like sign-up and sign-in, a general tracker, a notification or two, etc. This is the version you can polish later on and add special features to get a fully-baked app. It’s also important to ensure your MVP and final app remain compatible with new mobile OS versions, so your app continues to function smoothly as operating systems evolve.

In this step, you’ll have to decide whether your app will be:

• Native or cross-platform
• Able to integrate with HealthKit on iPhone and Google Fit on Android devices
• Using any third-party integrations
• Using artificial intelligence

You can use MVP to promote your project to potential investors and “early-bird” customers to get additional funding and recognition, and to make a women’s health tracking app that actually stays on the market.

Also, for the MVP and the final program, you’ll need a secret weapon – professional mobile app developers for hire with experience in the industry.

Step 4: Work on data security

For any website or program, data security is no joke. Especially so if we’re talking about healthcare applications. Your users will provide sensitive information about their reproductive and overall health, so it makes sense to comply with GDPR, HIPAA, and other crucial security policies. In particular, HIPAA addresses not only patient privacy and data protection but also health insurance portability, making it essential for regulatory compliance in the health industry.

Step 5: Approve the final development

Here, let’s talk about how to hire specialists for the final development and compilation of frontend and backend. You can:

• Hire a team yourself, which will take a lot of time, money, and effort.
• Use freelancers’ services, which are quick, but you never know what result you’re going to get and whether the task will be completed at all.
• Use staff augmentation, where technical and HR professionals choose the best specialists with experience in your niche, interview them, and provide you with top-notch talent.

ProCoders is a company that hires developers in different industries to accommodate customers’ needs. Our employees know how to create a women’s health tracker app that will bring you money and boost brand awareness.

Step 6: Test the app

Testing is oh so crucial! Unfortunately, developers still test and review many projects when the task is actually for QA experts. It’s worth hiring a team or some additional quality assurance staff to ensure your project launches without any serious bugs.

And these bad boys are detrimental to brands’ reputations. A faulty application, particularly one connected to healthcare, will garner lots of bad reviews. Eventually, it will cost you much more time and money to resurrect your company and win users’ trust again. 

Step 7: Launch, market, and gather feedback

After all the circles of checking and testing, it’s time to launch your marketing campaign and the app itself. This includes publishing your app on various app stores, monitoring its performance post-launch, and making updates as needed. If you collaborate with a decent period tracking app development partner, you should get full support even after the launch. ProCoders offers such a service – we don’t leave our clients alone at the most important period for the project.

We can’t help but remind you that if you hire trained professionals to make your app for women’s health, you’ll save time and budget, also making this whole process easier and more effective. After all, launching an app isn’t just about development and testing. You need a marketing strategy and have a lot of other core business-related tasks.

Not to mention, you’ll have to work on monetization and choose the best models for the project. Gladly, we have some ideas based on what’s most successful in the apps we help develop.

Women Health Tracking App Benefits

Women’s health tracking apps offer a host of benefits that go far beyond simple convenience. By enabling users to monitor their menstrual cycles, track fertility, and receive personalized health insights, these apps help women make informed decisions about their well-being. They also serve as a bridge to healthcare professionals, providing access to expert advice, educational resources, and supportive community forums—all in one place. With the ability to identify potential health issues early, women can take proactive steps to reduce risks and improve their overall quality of life. Ultimately, health tracking apps empower women to take control of their health, leading to better outcomes and greater peace of mind.

Monetization Models for Your Women’s Health Period Tracker App

You can choose several models to get the first cashflow as soon as possible after launch. Here are the most effective strategies:

• Paid subscriptions – one Premium sub or several plans to target different needs and budgets.

• Paid advertisements – only relevant and not too aggressive to avoid bad reviews. Remember that you create an experience. Also, it doesn’t hurt to offer a Premium subscription from time to time where there are no ads.
• eStore – an in-app store can contain anything from yoga mats for sessions to soothe pain to maternity pants. Make them branded and high-quality.
• Referral programs – the more users you bring in, the more of them will buy a subscription or get something from your store.

Of course, the monetization of the women health tracking app you’ll develop also depends on the devs’ skill quality and tech stack. The checkout systems are a part of it, so let’s see what technology may be needed for your product.

The Tech Stack Needed to Develop an Awesome App for Tracking Women’s Health

Here’s what programmers often use when compiling applications. Keep in mind that the list may differ expert by expert, and if they value communication like ProCoders does, you can ask them about their choices and reasons for them.

Choosing the right tech stack is essential for building innovative apps in the women’s health space, as it enables the development of advanced and creative solutions that address unique needs.

So, usually, we see the following stack:

• App and data – PHP, Kotlin, Swift, React.js, Amazon Cloudfront, etc.
• Analysis and utilities – Google Tag Manager, Google Analytics, Fitbit, etc.
• Cusomer support – Zendesk, GSuite, etc.
• Design – Sketch, etc.
• DevOps – Github, Xcode, Datastax, etc.

It’s OK if you choose to handle only the business part of the process and none of these words ring a bell. That’s what engineers and other specialists are for. By the way, ProCoders has lots of them for women’s health app development.

Female Health Considerations

When developing women’s health tracking apps, it’s vital to recognize and address the unique challenges and needs that women face throughout their lives. This includes comprehensive support for reproductive health, menstrual cycles, and menopause, as well as resources for mental health and overall wellness.

Sensitivity and inclusivity should be at the core of app design, ensuring that women from all backgrounds feel seen and supported. By prioritizing these female health considerations, developers can create wellness apps and health tracking solutions that truly resonate with users, fostering trust, engagement, and long-term success.

Best Practices for Women’s Health App Development

Building a standout women’s health app requires more than just technical expertise—it demands a deep understanding of your target audience and a commitment to best-in-class development practices. Start with thorough market research to identify gaps and opportunities, and actively seek user feedback to refine your offering.

Focus on user engagement by delivering personalized health insights, advanced features, and a user-friendly interface that makes health management simple and enjoyable. Robust security measures are non-negotiable, especially when handling sensitive health data, so ensure compliance with regulations like HIPAA and implement strong data protection protocols.

Leveraging artificial intelligence can further enhance the app’s capabilities, offering tailored recommendations and smarter health tracking. By following these best practices, you’ll create a women’s health app that is not only effective and secure but also trusted and loved by its users.

How ProCoders Can Be Helpful in Building Women’s Health Tracker App?

If you’re looking for someone who knows from their experience how to create a female health tracking app, ProCoders must be on your list of staff augmentation partners.

We can provide your project with one additional developer or a whole team, depending on your situation and needs. Our 4-stage hiring process ensures you get only the best specialists.

ProCoders can also test your app and find bugs that may undermine your future success. We have experts of different levels already working for us, so onboarding will be quick and easy. And in case all of our pros are engaged in other projects, we’ll find the needed people for you in around 4-6 weeks.

So, when looking for someone who knows how to create women’s health tracker app, if you choose us, you opt for:

• Speed
• Quality
• Professional approach
• Honest communication

ProCoders develops based on experience and uses top-notch skills for every client. We’re focused on long-term collaborations and building products that stay on the market.

Conclusion

To start a women’s health application, you need to know that the market is growing, so at least until 2030, you have all chances for success. Competitor research is also important, so you may want to look into apps such as Flo and Clue to see what women are looking for from healthcare programs.

A lot depends on the features you include, so we recommend building in sign-up, social login, AI features, real consultation availability, and personalized notifications. 

You can monetize your project by offering paid subscriptions with different plans and creating an eStore with physical goods. In-app paid ads are another way to boost revenue.

That’s a lot of info to digest. ProCoders can provide you with full technical support for the app for women’s health you want to make and save you time and money to do the core business. Let’s schedule a call and discuss how we can help you!