Divi Builder Review from Professional Developer
14 min.

Divi Builder by Elegant Themes is a popular WordPress page builder known for its flexibility, user-friendly interface, and wide range of functionalities. This article offers an in-depth review from a professional developer’s perspective, covering features, usability, and performance. We’ll analyze Its extensive modules, pre-built layouts, visual editing capabilities, responsiveness, and customization options. 

The ProCoders Divi Builder review aims to provide a comprehensive evaluation of the platform’s strengths and potential areas for improvement based on real-world usage. It’s designed to assist both novice users and seasoned developers in deciding whether the tool is the right tool for their WordPress projects.

What is Divi Builder?

Divi Builder is a renowned drag-and-drop WordPress theme builder developed by Elegant Themes, known for its user-friendly interface and wide array of design options. It allows users to create visually appealing layouts without coding, offering great flexibility and ease of use. With customizable modules, real-time design capabilities, and responsive design features, users can either utilize pre-made layouts or build pages from scratch. Divi Builder provides extensive customization control over site elements like spacing, borders, and animation effects.

Its intuitive interface suits both beginners and experienced developers, featuring a visual editor for both front-end and back-end editing. Over time, the tool has evolved from a basic page builder into a comprehensive design system, standing out in the WordPress theme builder market for its versatility and feature depth. Elegant Themes continuously updates Divi Builder, adding new features and ensuring compatibility with the latest WordPress versions, reflecting user feedback and web design trends. 

User Interface and Experience

In the world of WordPress page builders, the user interface (UI) and overall user experience (UX) play pivotal roles in determining the efficiency and ease with which developers and designers can create websites. Divi Builder, known for its intuitive design and advanced features, offers a unique experience in this regard. Here, we provide a professional critique of the Divi Builder interface and compare it with other leading page builders from a developer’s standpoint.

User Interface and Experience

Professional Critique of the Divi Builder Interface:

  • Visual Editing Experience: The tool offers a seamless visual editing experience, allowing users to design and modify their layouts in real time. Its drag-and-drop functionality is smooth and intuitive, making it easy for users to see the impact of their changes instantly.
  • Customization and Flexibility: The interface provides extensive customization options. Every element can be tweaked with detailed settings for sizing, spacing, typography, colors, and more, offering a high degree of control over the design.
  • Responsiveness: Divi Builder excels in responsive design capabilities, enabling developers to easily adjust and preview how their site will look on different devices directly from the editor.
  • Complexity for Beginners: While powerful, the platform’s interface can be overwhelming for beginners due to the sheer number of options and controls available.

Comparison with Other Page Builders from a Developer’s Standpoint:

  • Divi vs. Elementor: Elementor is another popular WordPress page builder that is often compared with Divi. While both offer robust visual editing capabilities, Elementor is sometimes perceived as being more user-friendly for beginners, whereas Divi offers deeper customization options that might appeal more to experienced users.
  • Flexibility and Feature Set: Compared to other builders like Beaver Builder or Visual Composer, Divi Builder often stands out for its comprehensive feature set and the ability to create complex layouts without needing additional plugins.
  • Performance Considerations: In terms of performance, some developers find that the tool, with its extensive features, can be more resource-intensive than some of its leaner counterparts, which could impact page loading times.
  • Learning Curve: Divi has a steeper learning curve compared to some other builders, but it offers greater design freedom once mastered.
Page Builders

Recommended: How to Hire a WordPress Theme developer?

Features and Functionalities

Divi Builder is renowned for its extensive range of features and functionalities, making it a highly versatile tool for website development in WordPress. Its rich array of options caters to both novice users and experienced developers. In this section, we delve into an in-depth analysis of the key features, highlighting the unique tools and options that make it stand out in the competitive landscape of WordPress theme builders.

In-depth Analysis of Key Features:

  • Drag-and-Drop Building: The platform’s core functionality lies in its drag-and-drop interface, allowing users to intuitively create and customize layouts without needing to code.
  • Real-Time Design: It offers a WYSIWYG (What You See Is What You Get) editing experience, meaning changes are visible in real-time as you edit.
  • Responsive Editing: Divi Builder allows for easy tweaking of designs for different device sizes, ensuring that websites are fully responsive and mobile-friendly.
  • Extensive Module Library: The builder comes with a comprehensive library of content modules (e.g., text, images, sliders, forms, etc.), which can be combined and arranged in various ways.
  • Advanced Design Settings: Beyond basic adjustments, Divi offers advanced design settings for detailed customization, including custom CSS control.
  • Pre-made Layouts and Templates: Divi includes a large collection of pre-made layouts and templates, which can be used as starting points for designing pages.
  • Save and Manage Custom Layouts: Users can save their own layouts and reuse them elsewhere on the site, enhancing efficiency in design processes.

Unique Tools and Options That Stand Out in Divi Page Builder:

  • Theme Builder: A tool that extends the functionality of Divi Builder, allowing for customization of headers, footers, and post templates, which goes beyond standard page content.
  • Global Elements and Styles: Divi allows for the creation of global elements and styles, which can be updated site-wide with a single change.
  • A/B Testing Tool: The built-in A/B testing tool, Divi Leads, enables users to test different versions of a layout to optimize for conversion rates.
  • Hover State Styling: It offers advanced hover state styling options, allowing designers to create dynamic and interactive elements.
  • Integration and Extensibility: It integrates well with a host of third-party plugins and can be extended with custom modules developed using Divi’s developer API.
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Customization Capabilities

One of the key aspects that set the tool apart in the realm of WordPress theme builders is its vast customization capabilities. It provides users with an unparalleled level of control over their website’s design, from basic layout adjustments to intricate design elements. However, like any tool, it also has its limitations. Here, we delve into how Divi Builder facilitates customization and discuss its strengths and limitations from a developer’s perspective.

How Divi Builder Allows for Customization:

  • Extensive Module Customization: The platform comes packed with a variety of modules (like buttons, galleries, sliders, etc.) that can be customized in terms of design, spacing, borders, and more.
  • Advanced Design Options: Beyond basic color and text adjustments, Divi offers advanced design options, including custom hover effects, animations, and shadows.
  • Responsive Editing Controls: It allows developers to tweak and customize layouts for different device sizes, providing a high level of control over the site’s responsiveness.
  • Custom CSS Integration: For those who need even more control, Divi Builder allows the integration of custom CSS, providing the ability to fine-tune and override default styling.
  • Layout Library and Import/Export: Users can access a vast library of pre-made layouts, which can be used as-is or modified. Additionally, layouts can be saved and exported, making it easy to replicate designs across different pages or websites.
Divi Builder Customization

Limitations and Strengths from a Developer’s Perspective:


  • Flexibility in Design: Offers a high degree of creative freedom, making it possible to bring any design vision to life.
  • Ease of Use: The intuitive interface is accessible to beginners while still offering depth for experienced users.
  • Integration Capabilities: Works well with a wide range of plugins and tools, enhancing its functionality.


  • Performance Concerns: Heavier than some other builders, which can impact site loading times, particularly on more complex sites.
  • Learning Curve: The sheer number of options can be overwhelming for new users, requiring a learning period to become proficient.
  • Potential for Over-customization: The extensive customization options can lead to over-designed pages that may affect usability and performance if not used judiciously.

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Performance and Efficiency

While Divi Builder offers unparalleled customization and design flexibility, its impact on website performance is a critical consideration for developers and site owners. A common concern with powerful page builders like Divi is their potential to slow down website load times, especially when complex layouts and numerous features are used. In this section, we’ll discuss the impact of Divi Website Builder on website performance and share developer tips for optimizing sites built with Divi.

Impact of Divi Builder on Website Performance:

  • Resource Intensive: Due to its comprehensive feature set and design flexibility, the tool can be resource-intensive. Complex designs and excessive use of modules may lead to increased page loading times.
  • Code Output: The constructor generates a significant amount of code to accommodate its various functionalities, which can contribute to slower site performance compared to more streamlined, code-efficient builders.
  • Javascript and CSS Files: Divi Builder loads several Javascript and CSS files to support its features. While essential for its functionality, these files can add to the site’s total page size.
Website Performance

Developer Tips for Optimizing Divi Builder Sites:

  • Use Caching Solutions: Implement caching plugins to reduce server load and speed up page delivery. Popular caching plugins can significantly improve the performance of Divi Builder sites.
  • Optimize Images and Media: Ensure images and media files are optimized for the web. Use compression tools and formats like WebP for images to reduce file sizes without compromising quality.
  • Limit Module Use: Be judicious in the use of Divi modules. Only use what’s necessary for your design to avoid unnecessary bloat.
  • Minimize Use of External Scripts: Reduce reliance on external scripts and fonts, as these can add extra HTTP requests and slow down page loading.
  • Regularly Update the Tool: Keep Divi Builder and WordPress updated. Updates often include performance improvements and bug fixes.
  • Use a Quality Hosting Service: Opt for a reliable hosting service that offers good performance. Managed WordPress hosting services are often optimized for WordPress site speed.
  • Leverage CDN Services: Use a Content Delivery Network (CDN) to distribute content more efficiently and reduce loading times for users in different geographical locations.
  • Minify and Combine Files: Tools that minify and combine CSS and JavaScript files can help reduce the number and size of requests made by the browser.

By following these optimization tips, developers can mitigate some of the performance challenges associated with using the tool, ensuring that the website remains fast and efficient while still leveraging the powerful design capabilities of the builder.

Compatibility and Integrations

An essential aspect of any WordPress page builder is its ability to work harmoniously with other plugins, themes, and third-party services. This compatibility and integration capability are crucial for ensuring a seamless and efficient workflow, as well as for expanding the functionality of a website. In the case of Divi Builder, understanding its compatibility with the broader WordPress ecosystem and its integration capabilities is vital for developers and site owners. Let’s explore these aspects in detail.

Compatibility and Integrations

Compatibility with Other Plugins and Themes:

  • Broad Compatibility: The platform is designed to be compatible with most WordPress plugins and themes. This wide-ranging compatibility is crucial for users who rely on various plugins to add functionality to their sites.
  • Theme Compatibility: While Divi Builder WordPress works best with the theme of the same name (also by Elegant Themes), it is also compatible with other WordPress themes, offering flexibility in design choices.
  • Plugin Interactions: Despite its general compatibility, there can be instances where Divi Builder might conflict with certain plugins, particularly those that also significantly modify the front-end or back-end user experience. It’s important to test for conflicts, especially with major plugins integral to your site’s functionality.

Integration Capabilities with Third-Party Services:

  • Integration with Marketing Tools: Divi Builder integrates well with popular marketing tools and services, such as email marketing platforms (e.g., Mailchimp, Constant Contact), social media platforms, and customer relationship management (CRM) systems.
  • E-commerce Integration: For those running online stores, the tool is designed to work seamlessly with WooCommerce, one of the leading e-commerce platforms for WordPress.
  • SEO Tools Compatibility: It is compatible with leading SEO plugins like Yoast SEO and All in One SEO Pack, ensuring that websites built with Divi can be fully optimized for search engines.
  • Multilingual and Translation Plugins: Divi Builder supports integration with multilingual and translation plugins, making it easier to create multi-language websites.
  • APIs and Webhooks: For advanced users, the tool’s integration capabilities extend to various APIs and webhooks, enabling custom integrations with a wide range of third-party services and applications.
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Support and Documentation

Divi Builder is known for its quality customer support and comprehensive documentation, crucial for users navigating its complex features.

Customer Support: Backed by Elegant Themes, Divi Builder provides responsive support through email, live chat, and forums. There’s also a strong community for additional help and tips. Professional developers appreciate the reliable support for technical issues and the team’s knowledge about the tool and its WordPress integration. User feedback is often used for continuous product improvement.

Documentation and Resources: The constructor offers extensive documentation covering everything from basic setup to advanced customization, beneficial for both beginners and experienced developers. Elegant Themes regularly updates tutorial videos, blogs, and guides, keeping users informed about new features and best practices. For developers, in-depth technical documentation, APIs, and child theme guides are available, aiding custom development and integration.

The strong customer support and detailed documentation contribute significantly to its popularity and effectiveness as a WordPress page builder, making it a reliable choice for building and maintaining WordPress sites.

Support and Documentation

Pricing and Value Proposition

The tool offers a unique pricing model that includes access to its suite of products. It uses a subscription-based model with two main pricing tiers:

  • Annual Subscription: This gives a year’s access to all Elegant Themes products, including Divi Builder, Divi Theme, Extra Theme, and plugins like Bloom and Monarch, with updates and support.
  • Lifetime Access: A one-time payment grants lifetime access to all Elegant Themes products, updates, and support, offering great value for long-term users and professional developers.

Unlike some premium WordPress tools, Divi Builder’s subscription allows unlimited website usage, significantly benefiting developers managing multiple sites.

Professionally, the tool is considered cost-effective, especially for those building multiple websites. Its comprehensive features, regular updates, and reliable support provide good value for the price. The tool is suitable for a wide range of users, from freelancers to large enterprises. The lifetime access option, in particular, is seen as a valuable long-term investment, eliminating annual renewal needs.

Overall, the pricing structure is viewed as offering substantial value, making it a worthwhile investment for leveraging the capabilities of a WordPress page builder.

Pros and Cons

When considering the platform for WordPress projects, it’s important to weigh its advantages and disadvantages to make an informed decision. Below is a balanced view of Divi Builder’s pros and cons, presented in a table format, followed by an analysis of how these factors specifically affect developers.

Extensive Customization: Offers unmatched customization options for designing unique website layouts.Performance Overhead: Can be resource-intensive, potentially affecting site loading speeds.
User-Friendly Interface: Intuitive drag-and-drop builder that’s accessible for beginners and professionals alike.Learning Curve: The vast array of features can be overwhelming for new users.
Responsive Design Capabilities: Easy to create mobile-friendly designs with responsive editing controls.Shortcode Dependency: Leaving the platform can result in a mess of shortcodes, making switching themes or builders challenging.
Pre-built Templates and Layouts: A large library of templates and layouts to kickstart the design process.Regular Updates Required: Needs frequent updates for optimal performance, which can be time-consuming to manage.
Robust Community and Support: Strong support network with a large community of users and comprehensive documentation.Plugin Conflicts: Potential for conflicts with certain WordPress plugins, requiring troubleshooting.

How These Pros and Cons Affect Developers Specifically:

  • Customization Versus Performance: Developers appreciate the extensive customization options but must balance this with the performance implications, particularly for complex or high-traffic sites.
  • Ease of Use for Clients: The user-friendly interface is a plus for clients who manage their sites post-launch, but developers need to provide adequate training and support, especially due to the learning curve.
  • Responsiveness and Mobile Optimization: The ease of creating responsive designs is a significant advantage for developers in today’s mobile-first world.
  • Theme Lock-in: The shortcode dependency means developers need to consider the long-term implications of using Divi Builder, especially if there’s a possibility of changing builders or themes in the future.
  • Community Support and Resources: Access to a robust community and comprehensive resources is valuable for troubleshooting and exploring advanced capabilities.
  • Maintenance and Updates: Ongoing maintenance and updates can be time-consuming, but they are necessary for security and functionality, especially given Divi’s frequent updates.

Final Verdict

Drawing on the collective experiences and insights of the professional developer community, we arrive at an overall impression of Divi Builder as a tool for WordPress website development. This final verdict encapsulates the prevailing attitudes towards the platform and offers recommendations on who might benefit most from its use.

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Overall Impressions from the Professional Developer Community:

  • Highly Regarded for Customization and Design: Divi Builder is widely appreciated for its extensive customization capabilities and its intuitive design interface. It stands out for allowing developers and designers to create visually striking and unique websites without needing deep coding knowledge.
  • Balancing Flexibility and Performance: While celebrated for its flexibility, there is a consensus on the need to balance this with performance considerations. Developers recognize the importance of optimization techniques to ensure that Divi Builder’s rich feature set doesn’t adversely affect site speed.
  • Ideal for a Range of Projects: From simple blogs to complex corporate websites, the tool is seen as a versatile tool suitable for a wide range of project types. Its user-friendliness also makes it a popular choice among freelance developers and agencies working with diverse client portfolios.
  • Community and Support: The strong support network and active user community are frequently highlighted as significant benefits, providing resources and assistance that enhance the experience.

Recommendations on Who Should Use Divi Builder:

  • For Design-Oriented Developers: Divi Builder is particularly well-suited for developers and designers who prioritize visual design and layout flexibility in their projects.
  • Agencies and Freelancers: Its multi-site capability and range of features make it a great option for agencies and freelancers who manage multiple client websites across various niches.
  • Beginners to Intermediate Users: Due to its intuitive drag-and-drop interface, Divi Builder is recommended for beginners to intermediate WordPress users who want to create professional-looking websites without extensive coding knowledge.
  • Long-Term WordPress Users: The lifetime access option and the tool’s adaptability make the platform a solid investment for long-term WordPress users, especially those committed to using it as their primary design tool.

In conclusion, the platform is highly recommended for a broad spectrum of users, from beginners to seasoned developers, especially those who value design flexibility and ease of use. Its comprehensive feature set, coupled with the robust support and active community, makes it a valuable asset in the WordPress toolkit. However, users should remain cognizant of the potential performance implications and the commitment to regular updates and optimizations.

Is Divi a Good Page Builder?

It’s known for its extensive customization options, user-friendly interface, and a vast array of design elements. Its flexibility and ease of use make it suitable for both beginners and experienced developers. However, users should be mindful of potential impacts on website performance and ensure proper optimization.

Is Divi Builder Better than Elementor?

The decision between Divi Builder and Elementor hinges on individual needs and preferences. The tool offers extensive customization and a user-friendly interface, while Elementor is known for its ease of use, particularly for beginners, and robust performance. Both provide a wealth of features and design flexibility, so the choice often comes down to personal preference in terms of user interface, specific functionalities, or pricing models.

How Much Does Divi Builder Cost?

The tool is available at $89 a year for the regular and $287 a year for the pro version. The website shows that it’s a discount, and the real yearly payment for the Pro is $569. For current pricing details, it’s best to check the Elegant Themes website, as the costs may have changed since my last update.

What is the Difference Between Divi and Divi Builder?

The Theme is a complete WordPress theme from Elegant Themes that includes the Divi Builder as an integral part. In contrast, the latter is a standalone drag-and-drop page builder plugin that can be used with any WordPress theme, not limited to the Theme.

While the Theme offers a comprehensive package with the builder, the Divi Builder plugin allows for similar page-building capabilities across various themes. This distinction helps users choose the right tool for their WordPress site development based on their needs and existing theme.

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