How to Build a Website Like Udemy or Coursera: a Complete Guide
14 min.

With the rise of online learning and e-learning platforms during the COVID-19 pandemic, how to make a website like Udemy or Coursera has become a highly sought-after business question. According to recent studies, the E-Learning Market size surpassed USD 315 billion in 2021 and is projected to observe 20% CAGR from 2022 to 2028. It is worth starting an online learning platform in 2023, as the e-learning market continues to grow and evolve. To break into the market, you can start by identifying a specific niche or target audience and creating high-quality content that meets their needs. Additionally, having a user-friendly and visually appealing platform is crucial, as well as offering unique features or services that set you apart from your competitors.

website like Udemy and Coursera

In this article, we will discuss the common pain points in building an e-learning platform and reveal how our expertise can offer tailored solutions to address these challenges when building  a website like Udemy. Stay engaged as we guide you through the process, inspiring confidence in your journey towards a successful and intuitive e-learning experience. 

E-Learning Portals Market Overview

The e-learning market has been growing rapidly in recent years, especially during the COVID-19 pandemic as more people turned to online learning as a solution for remote learning and self-development. In 2023, the e-learning market is expected to continue its growth trend, making it a promising opportunity for entrepreneurs and businesses looking to break into the market. To stand out in the market, it is important to have a unique value proposition, offer engaging and interactive learning experiences, and have a solid marketing strategy in place to reach potential users.

E-Learning Portals Market Overview

The Secret of Success Udemy and Coursera: Main Features

To build a site like Coursera or Udemy, it’s important to understand the key features that have made platforms like Udemy and Coursera successful. These include a wide variety of course offerings, user-friendly interfaces, and a clear pricing model. Additionally, platforms like Coursera and Udemy offer interactive features such as live-streamed classes and discussion forums, which help to create a sense of community among students.  

Udemy Magic Ingredients

Udemy is one of the largest e-learning platforms in the market, offering a wide range of courses to its users. The magic ingredients of Udemy’s success include its user-friendly interface, a large and diverse course catalogue, affordable pricing, and a supportive community of students and instructors. Udemy’s unique approach to e-learning includes a focus on skills-based training and practical application, making it an attractive option for both individuals and businesses. Another key factor in Udemy’s success is its ability to attract top-quality instructors who create high-quality courses, which keeps its users coming back for more.

Coursera Magic Ingredients

Firstly, Coursera has partnerships with top universities and institutions, allowing it to offer a wide range of high-quality courses. Secondly, it offers a flexible and accessible learning experience, allowing students to learn at their own pace and on their own time. Thirdly, Coursera’s user-friendly interface and platform design make it easy for students to navigate and find the courses they need. Fourthly, its gamified elements such as achievements and progress tracking, keep students engaged and motivated. These ingredients, combined with a focus on providing value to students, have made Coursera a popular choice for online learners.

Udemy and Coursera: a Detailed Comparison


Pricing model

Subscription-based and individual course pricingIndividual course pricing
Number of coursesOver 4,000 coursesOver 130,000 courses
Average course priceOver 4,000 courses
Revenue modelMonthly subscription fee, course certification feeCourse sales, promotions
Key features for studentsInteractive learning experiences, project-based learning, peer feedbackWide range of courses, lifetime access to course content, flexible learning options
Key features for teachersAbility to create and sell courses, access to a large student community, earn revenueAbility to create and sell courses, course analytics, flexible course creation options

One of the key differences between Udemy and Coursera is the pricing model. Udemy operates on a marketplace model, where users can purchase courses at their own discretion. Coursera, on the other hand, operates on a subscription model, where users pay a monthly fee for access to all courses.

In terms of the quantity of downloads, Udemy has a larger user base with over 50 million students worldwide, while Coursera has around 35 million registered learners. When it comes to key features for students and teachers, Udemy offers a wide range of courses in various subjects and is ideal for those who want to learn at their own pace. Coursera, on the other hand, is more focused on providing comprehensive, university-level courses and is ideal for those who want a structured learning experience.

When we talk about revenue, Coursera is estimated to be worth $2 billion, while Udemy is estimated to be worth around $2.5 billion. Both platforms use a combination of technologies such as React, Ruby on Rails, and Amazon Web Services to provide a seamless user experience.

How Does a Website Like Coursera and Udemy Make Money?

So, if you’ve already decided to create a website like Udemy, it’s time to figure out how you can make money on it:


Offering free training materials and enabling users to make donations at their discretion comprise this monetization strategy. Even though it’s not the most reliable source of income, non-profit organizations and commercial companies might still make investments in enhancing your open-source platform. As an example, Google and AT&T donated over $10 million to Khan Academy.

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Premium Services:

In this approach, consumers must pay for extra materials or services, but access to lessons is free. These premium services could consist of distance learning, longer courses, additional audio and video content, etc. This strategy can produce a steady income and offers value to consumers who are prepared to pay for additional services.

Corporate Partnerships:

In today’s world, providing opportunities for professional growth to employees is becoming increasingly crucial and this is beneficial for employers as well. By forming partnerships with companies and providing them with great deals, you can raise significant funding for your platform and increase its popularity. This model is particularly useful for business-related courses and training.

Corporate Partnerships

Verified Certificates:

Users have free access to courses and training materials but must pay a fee if they wish to receive a certificate of successful completion. This approach appeals to individuals who want to enhance their resumes or demonstrate their expertise in a specific field.

Paid Subscription:

This is a straightforward way of monetizing an e-learning platform. A fee is charged regularly, and it is recommended to offer different payment plans to meet the needs of different users. For instance, offering a discount for an annual subscription can encourage users to spend more money at once instead of paying on a monthly basis.

It’s crucial to keep in mind that there is no single approach to monetizing an e-learning platform, and the best method will depend on the specific platform and its users.

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Tech Stack To Build a Website Like Udemy and Coursera

To build a website like Udemy or Coursera, you’ll need to have a solid understanding of the technology stack that powers such platforms. The following are some of the essential tools and technologies required to build an e-learning platform:

Programming LanguagesPHP, Python, Ruby on Rails, JavaScript, Node.js
Front-end FrameworkReact, Angular, Vue.js
Database Management SystemMySQL, MongoDB, PostgreSQL
Video Hosting and StreamingAmazon S3, Vimeo, YouTube
Payment Gateway IntegrationPayPal, Stripe,
Analytics ToolsGoogle Analytics, Mixpanel
Content Delivery NetworkCloudflare, Akamai, MaxCDN

In addition to these tools, you’ll also need a robust hosting solution, a user-friendly and responsive design, and a solid understanding of UX/UI design principles.

How to Make an E-learning Platform Like Udemy or Coursera: Steps and Advice

Creating a website like Udemy or Coursera requires careful planning, development, and implementation of several key stages:

Preparation and Research:

The first step to make a platform like Coursera is to conduct market research, assess the needs of your target audience, and determine what features and services they are looking for. This will help you determine the unique selling points of your platform and ensure that it stands out from the competition. 

Business Model:

The next step is to decide on a business model that will generate revenue and ensure the long-term sustainability of your platform. Popular models include the donation model, premium access, corporate programs, verified certificates, and paid subscriptions. It’s important to choose a model that aligns with your platform’s goals and target audience. Be sure to think about the payment system that you will be integrating as well when planning to make a platform like Udemy. We at ProCoders will aid you in selecting a business model that generates revenue and ensures your platform’s long-term sustainability, and help integrate the right payment system.

Tech Stack: 

The tech stack you choose will have a major impact on the performance and scalability of your platform. It’s important to choose a robust and scalable tech stack that can handle large amounts of traffic and data. The tech stack may include popular technologies such as Node.js, Ruby on Rails, and React. ProCoders’ expertise in technologies like Node.js, Ruby on Rails, and React ensures that your platform will be built on a strong foundation.

tech stack for Udemy and Coursera

Design and Development:

Once you have decided on your tech stack, the next step is to design and develop the platform. This stage involves creating a user-friendly interface and intuitive user experience (UI/UX), as well as implementing all the features and services you have planned. It’s important to ensure that the platform is responsive and accessible on all devices. With ProCoders, you’ll create a user-friendly interface and intuitive user experience (UI/UX) while implementing all planned features and services.

Content Management System (CMS):

A content management system (CMS) is an essential component when you build a website like EDX, as it allows you to manage, organize, and publish content easily. It’s important to choose a CMS that is user-friendly and offers robust security features to protect sensitive user data.

Marketing and Promotion: 

The final step before release is to market and promote your platform to your target audience. This involves creating a marketing strategy that includes tactics such as search engine optimization (SEO), social media marketing, content marketing, and email marketing.

Continuously improve your platform: 

Collect feedback from your users, monitor your metrics, and make continuous improvements to your platform to meet the changing needs of your users.

To make a website like Udemy or Coursera can be a challenging and complex process, but with careful planning and execution, it can be a highly rewarding and profitable venture. Here is some advice from ProCoders using our years of experience and extensive knowledge:

  • Keep it simple: Focus on creating a user-friendly and intuitive platform that is easy to navigate and understand.
  • Offer value: Make sure that your courses offer real value to your students and help them achieve their goals.
  • Build a strong community: Encourage interaction between students and instructors, and provide a platform for students to connect with each other.
  • Be patient: Building a successful e-learning platform takes time and effort. Be patient and keep working towards your goal.
  • Be flexible: Be open to feedback and be willing to make changes to your platform as needed to meet the needs of your users.
  • Build a great team: Surround yourself with talented and dedicated individuals who share your vision and can help you achieve your goals.

Hope this will help you when you create a platform like Udemy, Coursera, etc! 

website like Udemy

How Much Does it Cost to Create a Website Like Coursera or Udemy?

The main question! How much? Well, create an Udemy type website is not as simple as baking a cake with a mix that you got from the store. It requires a lot of hard work, dedication, and, of course, dough (money).

The cost of building such a platform is as variable as the range of flavours you can have in your cake. It all depends on the ingredients you use and how you choose to bake it (custom vs pre-made solutions).

For example, if you opt for a pre-made solution, you may only need to pay for a few sprinkles (customization), but if you decide to bake it from scratch, you’ll need to invest in the best butter, sugar, and flour (top-notch tech stack and development team).

To put it in more concrete terms, the cost can range from $10,000 to $100,000 or even more, depending on the features you want to include and the level of customization you want to achieve. So, to sum it up, creating an e-learning platform like Coursera or Udemy requires a significant investment, but the end result can be as delicious as a freshly baked cake. And just like a cake, you can always add more frosting (features) later to make it even better!

This is where the discovery phase with ProCoders can be invaluable. During the discovery phase, you can work with our team of experts to identify your project’s scope, requirements, and potential costs. This process helps to clarify your vision, prioritize features, and optimize your budget. By engaging in a discovery phase with us, you can ensure that your e-learning platform investment is focused on the most impactful elements, increasing the chances of a successful launch and long-term growth.

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MVP like Coursera or Udemy Budget

Creating an MVP like Coursera or Udemy is like buying a ticket for a roller coaster ride. The cost can vary significantly based on the features you choose to implement and the level of customization you require. Generally, the budget for developing an MVP for such a platform can start from $20,000. However, this is a rough estimate, and the actual cost may differ based on your unique requirements.

When Coursera and Udemy first launched, they started with a core set of features that allowed them to test the market and gather feedback for future improvements. Some of the initial features included:

1. Course CatalogA simple, organized catalog where users can browse and search for courses.
2. User Registration and LoginBasic authentication allows users to create accounts and log in.
3. Course PagesIndividual pages for each course with essential information like course description, instructor bio, and user ratings.
4. Video LecturesThe ability to upload and stream video lectures.
5. Assessments and QuizzesSimple tools to test learners’ understanding of the course material.
6. Discussion ForumsA platform for users to interact, ask questions, and share knowledge.
7. Payment ProcessingA platform for users to interact, ask questions, and share knowledge.
Integration with a secure payment gateway for course purchases.

When planning the budget for your e-learning platform’s MVP, consider the essential features and functionalities that will provide value to your users while keeping development costs manageable. By working with a skilled team like ProCoders, you can ensure that your MVP focuses on core features while providing a solid foundation for future growth and improvements. For a deeper dive into costs and how to hire developers we recommend reading How much does it cost to hire a website developer and website developers for hire

Future Product Maintenance and Development Costs

Will depend on various factors such as the platform’s size, complexity, and the rate of user adoption. It can include server maintenance, security upgrades, bug fixes, adding new features, and incorporating emerging technologies. It’s important to allocate a budget for these costs to ensure the platform remains secure, user-friendly, and up-to-date. We have been doing this for years now and if you want to have an idea, please let us know and we will be happy to help, as each case and project is different it will be essential to hear your requirements first! 

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ProCoders Impact in Building a Website Like Udemy, Coursera, or EDX

As a team of skilled developers at ProCoders, we understand how to create an educational website and how to build a website like Coursera, Udemy, or EDX successfully. Our expertise in delivering custom solutions can help you create a platform that stands out from the competition and provides an exceptional user experience.

We have a proven track record of delivering solutions on time and within budget, and we are confident that our experience and expertise can help you achieve your goals. Whether you are looking to create a platform from scratch or want to upgrade an existing platform, our team of experts can help you every step of the way. Here are some instances where we have helped make Udemy like website: 

Quartz Network:

We were approached by Quartz Network to help bring their innovative idea of a B2B platform to life. The platform would be a one-stop online destination for professionals to network and learn, with features such as a deep library of courses, online conference spaces, and matching based on interests.

Quartz Network was facing challenges in assembling a large enough coding team onshore and reached out to ProCoders for assistance. With our large pool of engineering resources in budget-friendly Central Europe, we were able to offer a fast team assembly and get the project off the ground.

We at ProCoders thoroughly researched and implemented a complex full-stack solution for Quartz Network, including an administrative panel, a deep library of coursework, a matching system for profiles and vendors, a payment system, and an individual system for meetings and discussions.

Our team worked directly with Quartz Network, and the whole process was seamless. As a result, hundreds of courses are now available, and successful conferences have been conducted. Quartz Network is now well-prepared for exciting opportunities ahead, thanks to the stable platform built by ProCoders.


Membean is a learning platform that uses interactive tools to help students memorize information. However, they faced a common challenge that many education technology companies face: how to make their platform scalable and user-friendly.

Our team of experienced developers were able to step in and offer a solution. We used our expertise in React.js, Node.js, and AWS to build a robust and scalable platform for Membean. We were able to improve the performance of the platform, making it faster and more efficient for users.

Overall, our work with Membean has been a great success. The platform is now more user-friendly, scalable, and efficient than ever before. We are proud to have helped Membean reach their goals and continue to provide ongoing support and maintenance for the platform.

Is it worth to build a website like Coursera or Udemy?

Yes, it can be worth building a website like Coursera or Udemy if you have unique, high-quality content or a specific niche to target, as the demand for online education continues to grow.

What to start with to create a website like Coursera or Udemy?

Start by identifying your niche, creating a business plan, and then choosing the right technologies and a development team to build your platform’s frontend, backend, and content management system.

How long does it take to create your own website like Coursera?

The time to create a website like Coursera varies depending on complexity and resources, but it may take anywhere from a few months to over a year for full development, testing, and deployment.

What is the difference between Udemy and edX or Coursera?

Udemy focuses on a pay-per-course model with content created by individuals, while edX and Coursera partner with universities and institutions, offering both free and paid courses, as well as degree programs.

What platform is Udemy built on?

Udemy is built on a custom platform using a combination of technologies, including Python, Django, and React, tailored to deliver its unique learning experience and manage its extensive course offerings.


Many people ask us, how to create Udemy like website? how to make a website like EDX? And so on, well, it can be a complex and challenging task, but with the right resources and planning, it can be accomplished successfully. The key is to understand your target audience, determine the features you want to include, and choose the right technology to build your platform.

ProCoders has the expertise and experience in working with various technology stacks, that can help you build a site like Udemy or Coursera. Furthermore, it is essential to have a strong team of developers who can handle any development and technical issues that may arise during the project. By following these steps, you can build a website that is user-friendly, engaging, and offers a seamless learning experience for its users.

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