Angel Investment in Mobile Apps – What You as a Founder Should Consider
15 min.

Securing the necessary startup funding sources to turn your brilliant idea into a reality can be a significant challenge nowadays. There are millions of ideas pitched to investors around the world, which makes it difficult to bring something unique to the table and get the starting capital.

One avenue that has proven invaluable to countless app startups is looking for angel investors. These are individuals or groups with a keen interest in supporting early-stage companies and helping them grow with app development and other funding.

Maybe your app idea is just what they need!

In this comprehensive guide, we at ProCoders delve deep into the world of angel investment in mobile apps, providing founders with insights and strategies to navigate this crucial aspect of entrepreneurship.

Basics of Angel Investment

Who are these angels?

It all begins with the basics. Let us help you catch up on the definition and the reasons for searching for such people ready to support young businesses with startup funding.

Definition of Angel Investors for Apps

Often referred to as “angels,” these are high-net-worth individuals who provide financial support to startups and entrepreneurs in exchange for equity ownership or convertible debt. They are typically seasoned business people, successful professionals, or retired executives with a strong interest in investing in innovative ventures and their app ideas. Angels offer more than just capital; they bring their expertise, network, and mentorship to the table.

They come from diverse backgrounds and industries, but they share a common passion for nurturing innovation. What unites them is their willingness to take calculated risks on early stage startups.

The Typical Profile of Angel App Investors

A typical profile of your future investor.

Angel app investors are characterized by several common traits:

  • High Net Worth: They have a substantial net worth, allowing them to invest significant sums of money in startups. Their mobile app funding investments often range from $25,000 to $100,000 or more.
  • Entrepreneurial Experience: Many angels have firsthand experience as entrepreneurs, having built and scaled their own companies. This experience equips them with valuable insights to guide startups.
  • Desire to Mentor: These business partners are not solely interested in financial returns. They are often driven by the desire to mentor and support founders, looking for a great business idea and sharing their knowledge and network.
  • Risk Tolerance: Angels understand the inherent risks associated with early-stage investments and are willing to accept the possibility of failure.
  • Long-Term Perspective: Unlike venture capitalists, who may have a shorter investment horizon, angels are often more patient and willing to support startups over the long term.
    Why Apps Need Angel App Investors
Why do you need an angel investor?

Mobile apps have become integral to our daily lives, from communication to health. However, the journey from a concept to an app involves challenges, including the need to raise capital, especially for startups. Here’s why such curious investors are crucial for app developers:

  • Capital Injection
    Mobile app development, especially if it involves complex features, narrow-niche developer salaries, or cutting-edge technology, can be capital-intensive. You’ll need people who can provide the much-needed startup funding to cover development costs, marketing, and initial operational expenses.
  • Expertise and Guidance
    Angels mentorship and guidance can help founders navigate the intricate app ecosystem, make informed decisions, and avoid common pitfalls. For example, they can nudge app companies towards outsourcing due to its cost benefits.
  • Access to Networks
    Angels often have extensive networks in the tech industry, which can open doors to valuable partnerships, collaborations, and customer acquisition opportunities.
  • Validation and Credibility
    Securing funding from investors can serve as a stamp of approval for your app idea. It signals to other potential partners and customers that your startup has promise and credibility.
  • Flexibility and Patience
    Angel investors typically have more flexible terms compared to traditional financing options. They understand that app development can be a lengthy process and are willing to offer support over an extended period.
    To prepare you for communication with those angels, the ProCoders Discovery Phase is essential as it will bring a clear vision of your idea.
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But how to become one of the startups chosen in these funding contests? Let us guide you through the process, providing tips and insight.

Preparing Your Startup for Angel Investment

You can't miss the preparation stage!

Understanding the Needs of App Startups

Early stage startups differ from traditional businesses in several key ways, which affect their funding requirements:

  • Rapid Development Cycles
    Mobile app development cost depends on the creation cycle,budget which is typically shorter than that of traditional businesses. Therefore, funding needs may vary, with a focus on quick iterations and updates.
  • Scalability and User Acquisition
    A great app idea can scale rapidly if it gains traction. Funding may be required to support user acquisition campaigns, server infrastructure, and customer support.
  • Market Saturation and Competition
    The app marketplace is highly competitive, with millions of apps vying for users’ attention. Startups may need funding to stand out in a crowded market.
  • Technology Advancements
    Constant advancements in mobile technology require startups to stay updated and adapt quickly. This may necessitate ongoing investments in research and development.

Identifying Business Goals & Challenges

Before approaching app startup investors, it’s crucial to identify your goals and potential challenges. This includes:

  • Setting Clear Objectives
    Define what success looks like for your app development results. Are you aiming for user growth, revenue generation, or an eventual exit through acquisition or IPO?
  • Understanding Potential Roadblocks
    Identify the challenges that could hinder your app’s success. These may include technical hurdles, market competition, or regulatory obstacles.

Assessing the Viability of Your Idea

To get your app funded, you need to create a strong value proposition and growth potential for your startup. To assess the viability of your app idea:

  • Do Market Research to Evaluate Demand
    Target market research will help you understand its size, demographics, and needs. Is there a genuine demand for your app?
  • Analyze the Competition
    Study your competitors to identify gaps in the market or opportunities to offer a unique value proposition before app development starts.
  • Highlight Differentiators
    What makes your app stand out? Whether it’s a novel feature, a better user experience, or a niche focus, emphasize your app’s differentiators to get seed funding.

Determining the Funding Requirements

Once you’ve assessed your startup’s needs and potential, it’s time to determine how much funding you require and how you’ll allocate it:

  • Calculate Development Costs
    Estimate the costs involved in app development and launch. This includes design, prototyping, coding, testing, and any legal or regulatory expenses.
  • Marketing and User Acquisition
    Allocate funds for marketing and user acquisition strategies to ensure your app gains visibility and attracts users.
  • Operating Expenses
    Consider ongoing operational costs, including server hosting, customer support, and maintenance.
  • Contingency Planning
    Have a buffer for unexpected expenses or delays in development.

It’s getting clearer. Now it’s time for an investment proposal. This is one of the most exciting and worrisome parts as your pitch should provide enough information to mobile app investors to decide whether or not to grant a small business loan or idea funding.

Let’s go through the process together.

Crafting a Compelling Investment Proposal for Your App Idea

Cratfing an investment proposal is the key!

To attract investors, you’ll need a persuasive business proposal that outlines your vision, strategy, and potential returns.

Crafting an Engaging Pitch Deck

A well-crafted pitch deck is a critical tool for communicating your startup’s story and value proposition and starting the funding campaign. Key components to include in your pitch deck:

  1. Executive Summary
    Provide a concise overview of your startup business, including its mission, vision, and key milestones achieved.
  2. Problem Statement
    Identify the problem your app project addresses and explain its significance.
  3. Solution
    Present your existing idea as the solution to the problem, highlighting its unique features and benefits.
  4. Market Opportunity
    Show the market size, growth potential, and target demographics.
  5. Competitive Analysis
    Demonstrate how your app compares to competitors and why it’s superior.
  6. Business Model
    Explain your revenue model and monetization strategy.
  7. Traction
    Share any existing user data, revenue figures, or partnerships to validate your progress.
  8. Team
    Introduce your founding team, emphasizing their relevant skills and experience.
  9. Financial Projections
    Provide realistic financial projections, including revenue forecasts and expense estimates.
  10. Ask
    Clearly state how much investment you are seeking from angel investors and what you plan to use the funds for. Make it compelling and aligned with your startup’s growth goals.

Another important question is “What are angel investors looking for in a startup to fund its app development?”

Let’s elaborate on that together.

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What Are Investors Looking For In Mobile Apps?

What are investors looking for in an app?

Understanding the mindset of angel private investors is crucial to crafting an appealing proposition for them. So, what are they looking for in a project to provide an app developer with startup funding?

  • Emphasized Growth Potential
    Highlight how your mobile app has the potential to scale rapidly and generate substantial returns.
  • A Strong Team
    Demonstrate that you have a dedicated and skilled team capable of executing your vision through app development, testing, and maintenance.
  • Validation and Traction
    Provide evidence of user interest or market validation, such as user downloads, revenue growth, or partnerships to prove your software development budget plan is worth startup funding.
  • Clear Monetization Strategy
    Articulate a well-thought-out plan for generating revenue and achieving profitability with your minimum viable product or a live app.
  • Scalability
    Illustrate how your app can expand to reach a broader audience or enter new markets, using app startup funding wisely.
  • Long-Term Vision
    Convey a compelling vision for the future of your mobile app, demonstrating that it aligns with investors’ long-term goals.

These points should make your app worthy of seed funding even at the idea stage. And what about the strategy? There has to be some logic to the process of approaching investors or even venture capital firms.

Developing the Right Strategy for Seeking Investment

Strategic approach is the only way.

Approaching the fundraising process strategically is essential for attracting angel investors.

Build Relationships Early

Start building relationships with potential investors before you need funding. Attend networking events and engage in industry forums.

Be Transparent and Honest

Maintain transparency with investors about your startup’s challenges and opportunities.

Leverage Your Network

Utilize your personal and professional network to seek warm introductions to potential investors.

Seek Advice

Don’t be afraid to seek advice from experienced entrepreneurs and angel investors. Their insights can be invaluable.

The next big topic to talk about is networking. Our CEO always says that networking is one of the most important things in the business world. And we’re sure you, as a founder, have realized its value till now. So, let’s look into how to use this powerful tool to find the right seed funding for your mobile app idea.

Networking and Finding the Right Investor to Fund App Development

Network to find the right investor.

Finding the right angel investor for your mobile app startup is a critical step in securing funding for an app.

Utilizing Your Personal Network

Leveraging your personal network can be a powerful way to identify potential angel investors who may be interested in supporting your app startup. Here’s how you can make the most of your connections:

  1. Alumni Networks: Reach out to your alumni associations, whether from your school, university, or previous workplaces. Alumni often have a sense of camaraderie and may be more willing to support fellow graduates.
  2. Industry Associations: Tap into industry-specific associations and groups related to your app’s niche. Attend their events and conferences to meet individuals who share your passion for the industry.
  3. Business and Social Events: Attend local business events, meetups, and social gatherings. These gatherings can provide a relaxed and informal setting for networking and discussing potential investments.
  4. Warm Introductions: Don’t hesitate to ask your existing contacts for warm introductions to potential angel investors in their networks. Personal recommendations carry significant weight.
  5. Social Media: Utilize platforms like LinkedIn to expand your professional network. Share updates about your app startup and engage with relevant connections to spark interest.

Remember that personal connections can open doors to valuable opportunities. When reaching out, be clear about your goals and how an angel investor’s support can make a difference in your app’s success.

Exploring Venture Capital Firms & Private Equity Firms

Explore ventual capital and private equity firms.

While angel investors offer flexibility and personal guidance, venture capital (VC) firms and private equity (PE) firms provide structured approaches to funding. Here’s what you need to know about engaging with these institutions:

1. Venture Capital Firms (VCs): Venture capitalists specialize in providing funding to startups and high-growth companies. They typically invest larger amounts of capital in exchange for equity ownership. Consider the following when exploring VCs:

  • Alignment with Your Industry: Look for venture capitalist firms that have a track record of investing in mobile app startups or your specific industry.
  • Portfolio Companies: Research the firms’ portfolio companies to see if they have invested in businesses with similar characteristics to your startup.
  • Pitch Preparation: Prepare a polished and data-driven pitch, as venture capitalists often require a comprehensive business plan and financial projections.

2. Private Equity Firms (PEs): PEs generally focus on more established businesses with a proven track record. However, they may invest in app startups at later stages of growth. Keep in mind the following when considering PEs:

  • Stage Suitability: PEs typically invest in later stages, such as Series B or C funding rounds. Ensure your startup aligns with their investment stage criteria.
  • Growth Potential: Highlight your app’s growth potential and scalability to attract the interest of PE firms.
  • Due Diligence: Be prepared for thorough due diligence processes, including financial audits and legal assessments.

Engaging with VC and PE firms can provide substantial capital to scale your mobile app. However, be ready for a more structured and rigorous evaluation process, as these firms often have specific investment criteria and expectations for returns.

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Engaging with Family Offices and High-Net-Worth Individuals

Engaging with Family Offices and High-Net-Worth Individuals

Family offices and high-net-worth individuals (HNWIs) can be excellent sources of direct investment for your mobile app startup. Here’s how to approach them effectively:

1. Research Family Offices: Family offices are entities that manage the financial affairs of wealthy families. Research and identify family offices with an interest in various technology companies and startups.

2. Tailored Pitches: Craft personalized pitches that align with the investment goals and interests of the family offices or HNWIs you approach. Highlight how your app fits into their investment portfolio.

3. Build Trust: Building trust is crucial when dealing with family offices and HNWIs. Transparency and a clear business plan can go a long way in establishing credibility.

4. Attend Wealth Management Events: Wealth management conferences and events often attract HNWIs and family office representatives. Attend these events to make in-person connections.

5. Networking Through Advisors: Financial advisors and wealth managers often work closely with HNWIs and family offices. Building relationships with these professionals can lead to introductions.

Family offices and HNWIs may offer patient capital and a genuine interest in supporting startups they believe in. Approach them with a compelling narrative and a clear vision for your mobile app’s future.

By expanding your horizons and exploring these diverse avenues for finding angel investors, you increase your chances of securing the funding you need to turn your mobile app startup into a thriving success story. Each approach has its unique advantages, so consider tailoring your outreach strategy to match the characteristics of your app and your target investors.

Finding & Connecting with Suitable App Startup Funding Angels

Identifying and connecting with the right angel investors requires a proactive approach, much like in funding contests:

Attend Networking Events

Participating in networking events is a tried-and-true method for meeting potential angel investors and increasing your venture capital. These events offer you the opportunity to showcase your startup, make valuable connections, and even practice your pitch for app funding in a friendly environment. Here are a few insights into this strategy:

  1. Elevator Pitch: Prepare a concise and compelling elevator pitch for your startup. You never know when you might run into a potential investor, and having a compelling pitch ready can make a lasting impression.
  2. Industry Relevance: Choose events that are relevant to your industry or niche. For example, if your mobile app is focused on healthcare, attend healthcare-related conferences or meetups.
  3. Follow-Up: After the event, be sure to follow up with any promising contacts you’ve made. Send personalized thank-you emails and arrange meetings to discuss your startup further.

Use Online Platforms

The internet has revolutionized the way startups connect with investors. Online platforms and networks have made it easier than ever to find potential angel investors interested in your industry or sector. Here’s how you can make the most of this strategy:

  • AngelList: AngelList is a popular online platform that connects startups with angel investors and venture capitalists. Create a compelling profile for your startup, share your progress, and actively engage with the investor community on the platform.
  • LinkedIn: LinkedIn is a powerful tool for professional networking. Connect with angel investors, join relevant groups and discussions, and share updates about your startup to attract potential partners and request app funding.
  • Crowdfunding Platforms: Consider crowdfunding platforms like Kickstarter or Indiegogo. While these platforms are primarily used for raising funds from the crowd, they can also catch the attention of angel investors looking for promising startups.
  • Online Pitch Competitions: Keep an eye out for online pitch competitions and accelerators that offer virtual pitch opportunities. These events often attract angel investors scouting for new opportunities.

Join Incubators and Accelerators

Incubators and accelerators provide startups with more than just office space and resources. They often have extensive networks of mentors, investors, venture capitalists, and industry experts. Here’s how joining one can benefit your search for angel investors:

  • Mentorship: Incubators and accelerators typically offer mentorship programs where experienced entrepreneurs and investors guide you in refining your pitch and strategy to eventually raise money for your venture capital and other needs.
  • Investor Demo Days: Many incubators and accelerators host investor demo days, where you can pitch your startup to a room full of potential investors. These events can lead to valuable connections.
  • Credibility: Being part of a respected incubator or accelerator program can lend credibility to your startup in the eyes of curious entrepreneurs, making you a more attractive angel investing opportunity.
  • Networking Opportunities: These programs provide ample opportunities to network with fellow founders and investors, both formally and informally, which may help you secure funding for the initial stages of the development process.

Engage with Angel Groups

Angel investor groups are comprised of individuals who pool their resources to collectively invest in startups. These groups often have a strong presence in specific regions or industries. Here’s how you can engage with them effectively:

  1. Research Local Groups: Identify angel groups in your region by researching online or asking for recommendations from your entrepreneurial network. Find out how much funding the local groups usually provide on average to know what to look forward to.
  2. Attend Their Meetings: Many groups hold regular meetings where startups pitch their ideas and raise funds. Attend these meetings to get a sense of what they are looking for and to introduce your startup.
  3. Tailor Your Pitch: Customize your pitch to align with the interests and focus areas of the specific angel group you’re targeting.
  4. Build Relationships: Angel groups often value relationships and trust. Take the time to build relationships with members of these groups, even if it doesn’t lead to immediate investment.

By using these strategies, you can expand your reach and increase your chances of finding the right angel investor who believes in your mobile app startup’s potential.

Remember that building meaningful connections and showcasing your passion for your project can go a long way in attracting andgel and other investors to join you on your entrepreneurial journey.

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What percentage of equity should I offer to angel investors?

Equity negotiations can vary, but it’s common for angel investors to receive between 10% to 25% of your company’s equity, depending on the investment amount and your startup’s valuation.

How do I determine the valuation of my mobile app startup?

Valuation is typically based on various factors, including your startup’s stage, revenue, growth potential, and market comparables. Consulting with a financial expert or investor with experience in your industry can help you arrive at a fair valuation.

Do I need a prototype before seeking angel investment?

It’s not always a strict requirement, but a high-quality prototype will help you a lot through the visual representation of what you raise funds for. Along with it, it’s important to demonstrate a clear vision, market demand, and the ability to execute your mobile app idea.

How long does the angel investment process typically take?

The timeline for angel investing can vary widely, but it often takes several months from the first contact with investors to securing an initial funding amount. Be prepared for a process that involves due diligence, negotiations, and legal documentation.


In the dynamic world of mobile app development, securing angel investment is a game-changer for startup founders. Angel investors not only provide essential capital but also offer guidance, mentorship, and access to valuable networks.

As a founder, your journey to attract such investors should begin with a clear understanding of the unique needs, challenges, and potential of your tech startup. Crafting a compelling investment proposal and approaching the fundraising process strategically will help you stand out in a competitive landscape.

Remember to leverage your personal network, explore different investor avenues, and seek advice from experienced entrepreneurs. Finding the right investor is a crucial step toward transforming your app idea into a successful reality.

As you embark on this exciting journey, keep in mind that angel private investors are not just financial backers; they are partners invested in your vision. Building strong relationships with them and fostering a mutually beneficial partnership can lead to not only the growth of your mobile app but also the realization of your entrepreneurial dreams.

So, seize the opportunity, make informed decisions, and take your minimum viable product or live app to new heights with the support of angel investors. Your next step?

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