How to Hire eCommerce Developer and Not Land in Soup?

Today, it is almost impossible to imagine a world without e-commerce. It’s an area of the digital economy that keeps growing every year and has no limits it. Back in 2017, the global value of eCommerce sales reached $29 trillion, which is equivalent to 36% of the world’s GDP. The proliferation of e commerce stores has significantly impacted the digital economy, driving innovation and transforming how businesses reach customers.

Having a strong online presence and launching websites on eCommerce platforms like Shopify or BigCommerce is as important today as having an innovative product; you need to hire ecommerce developers. Who will buy your product or service if you don’t present yourself? Seamless online shopping experiences are now expected by customers, making it essential to optimize your website for trust, functionality, and user satisfaction.

Do you want to stand out from the crowd, reap all the benefits of having a great custom online retail eCommerce platform and generate more revenue? Do you want to have customers all over the world using your platform? Hiring top tier talent is crucial for building and maintaining high-performing e commerce stores that deliver exceptional results. Here’s why you should hire a dedicated eCommerce developer and save your breath.

E commerce development plays a vital role in helping businesses stay competitive and meet evolving customer demands in the fast-paced digital marketplace.

What Is an eCommerce Developer?

It is predicted that by 2040, retail eCommerce sales will account for 95 percent of all purchases, and in 2021 more than 93% of global Internet users have bought something online. And while the most popular digital retail marketplaces are giants like Amazon, eBay, or Craigslist, using eCommerce platforms is particularly relevant for small and medium enterprises who want to spread awareness about their brand.

The advantages for SMEs notably include positive indirect network effects, global market access, advanced analytics/AI (e.g. for targeting/market segmentation, impact analysis), lower transaction costs (e.g. payment, shipping, logistics), and increased client trust (i.e. reviews system, platform insurance), as well as increased revenue and sales.

And yet in the USA, for example, more than 40% of SMEs do not have an online store. 25% of respondents in this survey stated, that they lack technical knowledge and cannot build the website on their own. That’s when eCommerce developers for hire come into play.

It is also worth noting here that the share of smartphones in retail online sales is high. Global visit conversion rates for smartphones are 61%, and cart checkout conversion rates are almost 50%, compared to desktop, according to the Adobe 2021 Retail Trends Report. Obviously, the conversion rates were significantly influenced by the pandemic.

Why hire eCommerce web developers when you can create an E-store yourself or have an in-house team that can do it? By all means, when you’re small and just getting started, you may not require outside assistance.

However, as your company grows and gains more customers, the platform becomes more complicated and demands more attention, time, and resources to keep it up-to-date. And if you have no software specialists, it might be tricky no matter the size.

Web development becomes more and more specialized due to the intricacy of programming technologies, each with its own set of programming languages, integrating tools, and development approaches.

It is virtually impossible to put together a team of “full-stack” programmers, that’s why a lot of companies prefer to hire an eCommerce developer specifically for their projects. And if there is a shortage of specialists in your area you can access the global pool of talent and hire remote eCommerce developers, who can create eCommerce app for your demand.

What is an eCommerce developer and what are eCommerce developer responsibilities exactly? It’s a dedicated skilled expert who has specialized knowledge of the tools and platforms that are typically used in eCommerce businesses.

A development specialist provides years of experience, resources, and support in a variety of relevant areas to ensure the smooth operation of the business.

When Should You Hire eCommerce Developers

When deciding to hire eCommerce developers, there are several factors to consider, such as your project requirements, timeline, and budget.

Do you want to build a functioning website from scratch but have no in-house expertise? Then it’s time to hire eCommerce web developers.

The truth is if you want to build your site from the ground up you must be well-versed in different programming technologies, otherwise, the results might be the opposite of what you’d hoped for. Thankfully, there are plenty of eCommerce developers for hire who can manage your website all the way through, sparing you from all the extra work and conundrums, and by doing so, helping you to wisely calculate your ecommerce website development cost.

The best time to seek help from a qualified specialist is when you already have an idea of the brand, the general concept of the site or an app, the list of functions that it should perform, and defined, straightforward objectives. It is important to align the hiring process with your business needs to ensure the best results. You may also want to know the average hourly rate for app developer.

Even if you already have a working website but want to add new functions, redesign, or wrap up some code, or if you want to move it to another platform, these are the first clues that you need an eCommerce developer. Relying only on your own strength is irrational when you can turn to a professional. When you hire e commerce or hire e commerce developers, you benefit from their expertise in building, optimizing, and maintaining your online store. In the end, acting blindly can hurt your project and you’ll be back to square one.

At ProCoders we help make sure our clients have a clear vision of the final product and the scope of work to be carried out. In order to achieve this, we hold regular meetings with clients and our developers and offer unique solutions to meet all needs. We focus on sourcing dedicated developers to address your specific business needs. Whether it’s a marketplace, a B2B, or a B2C platform – we have the solutions just for you.

The Services eCommerce Developers Provide

Comprehensive ecommerce development services are essential for building and optimizing successful online stores. Working with ecommerce experts ensures your platform benefits from specialized skills in website development, platform migration, quality assurance, and performance optimization, resulting in a seamless and secure shopping experience.

A full-time eCommerce developer can carry out multiple activities and meet your needs and the needs of your clients. Here are some specific general services that you can get when you hire eCommerce web developers:

• UI/UX design – UX (User Experience) design is responsible for the function, the adaptability of the product, and the emotions it evokes in the users. The clearer the interface, the easier it is for the user to get the result and take the targeted action. UI (User Interface) design includes working on the graphical part of the interface: animations, illustrations, buttons, menus, sliders, photos, and fonts. An ecommerce designer plays a crucial role in optimizing the online shopping experience by ensuring the website is user-friendly, visually appealing, and responsive across all devices.
• Front-end web design – a front-end developer creates a part of a web page visible to the user. They use frameworks like React.js, Angular, Vue js. and others to create the structure of a web page.

• Back-end web development – software and hardware part of the service. This is what is hidden from our eyes and implements the logic of a website.
• Mobile app design – the process includes evaluation, analytics, design, development, testing, bug fixing, release, and post-release support. It’s no secret that smartphones play a significant role in the evolution of eCommerce. In the USA, for example, the distribution of retail platform orders in the B2C sector is as follows: 2% of people make purchases via tablets, 42% via desktop, and 56% via smartphones. So at this point having a top-notch mobile application is essential.
• Custom software development – creating software for your specific needs that can’t be met with commercial off-the-shelf software.

The Skill Set of an Experienced eCommerce Developer

Essential skills for eCommerce development include proficiency in core web technologies, experience with popular eCommerce platforms, and knowledge of SEO and UX/UI design to ensure high-performing, user-friendly online stores.

Building a robust eCommerce platform requires a breadth of mandatory technical skills that are required if you want your website to be popular among customers. That’s why it is so important to hire an eCommerce developer rather than using an average software programmer since eCommerce developer responsibilities are very specific.

Here’s a list of technical skills that a dedicated eCommerce programmer should possess:

• HTML, CSS, Javascript (React.js, Vue,js), JQuery (for front-end development)
• Node.js, Laravel, Symfony Ruby on Rails, .Net (for back-end development)
• Adobe Photoshop, Adobe Illustrator, Figma, Axure (for UI/UX design)
• Flutter, React Native, Ionic (for mobile app development)
• API development and integration implementation
• The value of a full stack developer lies in their ability to deliver end-to-end project solutions, handling both front-end and back-end tasks efficiently.

Not even mentioning obligatory prior experience with Shopify, BigCommerce, Magento, Volusion, Woocommerce, and other eCommerce platforms or tools for your E-store.

In this gigantic sea of different tools, a good developer has to be fluent in all of them. Technical expertise is crucial for navigating and mastering these platforms. For example, today there is a platform that is used frequently when creating an online marketplace – 3dCart. It has multiple advantages (including multiple payment gateways and secure transactions) and powers more than 17,000 e-stores. And so it makes sense that if you want to take advantage of this particular platform, you will need an expert with experience to make it easier and faster.

Or take Woocommerce – a plugin for WordPress marketplaces. It has more than 5 million installations all over the world and is one of the most popular bespoke eCommerce solutions on the market. Woocommerce is an awesome tool for building online platforms, but only if used wisely. Despite the fact that the Woocommrce itself is user-friendly, in order to fully use all its capabilities and customize your marketplace, you need to have a particular skill set and, again, preferably experience.

Now, it is almost impossible to find a single person who is an expert in all of the abovementioned programming languages and tools, but you want only the best to work on your platform. That’s why we recommend hiring a development team to create your website and launch it, and after that, you can suffice with one or two eCommerce engineers to support and update the website. A balanced team that includes experienced developers, mid level developers, and junior developers ensures a mix of autonomy, onboarding speed, and both technical imp

You can even quickly scale up your development team by hiring a remote workforce. 63% of American senior executives stated that talent shortage is the biggest concern they are facing, and it stops them from keeping up with the pace of change in the industry. But if you access a global talent pool and hire remote eCommerce developers, you can avoid this problem.

How to Hire eCommerce Developers

Partnering with companies like ProCoders, which offers staff augmentation and outsourcing services, greatly facilitates the process of creating an eCommerce platform. Skilled e commerce developers can drive business growth by delivering customized solutions that enhance site performance, improve user experience, and boost conversions.

The List of eCommerce Developer Responsibilities

An e-commerce developer is responsible for managing, building, and optimizing online stores, ensuring seamless integration of essential features and technologies to drive business growth and meet customer needs.

The list of responsibilities of a potential eCommerce developer varies depending on your request. Do you need to create a website from scratch or make an add-on to an existing base? How do you choose between wordpress vs shopify for e-commerce? What features of e commerce website should be integrated into your project? Do you need active support after the platform is created? What level of engagement do you want from your customers?

eCommerce developer responsibilities may include the following tasks to help optimize your site:

• Identifying the needs of your platform and possible solutions for them. Using their expertise to research and recommend innovative techniques.
• Configuring, designing, and developing scalable and responsive eCommerce solutions according to your requirements. This includes the ability to handle complex customizations, integration with multiple payment gateways, enabling the security of transactions, smooth functioning of the cart, and other shopping-specific features for your marketplace.

• Assisting in implementing and supporting a digital marketing strategy for your company, with a focus on enhancing customer experience and meeting customer expectations.
• Providing post-release support, delivering new functions and integrations, remediating any issues, monitoring site performance, and utilizing analytics tools to track and optimize results.
• Integrating third-party services, ERP and CRM systems, and CRM systems to streamline business operations, automate processes, and improve customer relationship management.

In the context of optimization, search engine optimization is crucial for increasing visibility and driving organic traffic to your online store, which directly impacts sales and business growth.

Tips on How to Hire Dedicated eCommerce Developers

Whether you decide to hire remote ecommerce developers or to stick with your fellow citizens, hiring an experienced programmer might be a tricky task. Sourcing ecommerce talent and dedicated developers is crucial for building a successful online store.

Define your goals

Before you start searching, clearly define your project requirements and business objectives. This will help you hire an experienced e commerce developer who can deliver the results you need. The decision to hire e commerce professionals is essential for business growth and ensuring your online store meets customer expectations.

Set your budget

Determine your budget for the project, considering the cost to hire e commerce developers. Keep in mind that freelance e commerce developers are available at various price points, offering flexibility depending on your needs and resources.

Check the skills

When evaluating candidates, use job boards and other reliable platforms to find qualified professionals. Pay special attention to Shopify developers if your store is built on Shopify, as their expertise in Liquid, Ruby on Rails, and API integrations is vital for customization and optimization.

Staying updated with the latest trends and emerging technologies in commerce development is essential. Choose the right e commerce platform that supports innovations like AI chatbots, voice search, and blockchain to keep your business competitive and future-ready.

Take this into consideration: the average annual salary for an American eCommerce developer is $104,249 ($50/hour), German developer – $89,519 ($42/hour). Developers in India, on the other hand, will cost you around $16,345 ($7/hour).

However, you must remember that price and quality must complement each other rather than being mutually exclusive. The golden middle, in that case, would be Ukraine with an average annual salary of around $35,780 ($17/hour) and an outstanding quality of the end result. Hire software developers in Ukraine like having the best of both worlds.

Writing a Compelling Job Description for eCommerce Developers

Crafting a standout job description is the first step to attracting top ecommerce developers to your team. When hiring ecommerce developers, it’s essential to be clear and specific about what you’re looking for. Start by outlining the core responsibilities—such as developing, maintaining, and optimizing ecommerce platforms—and list the technical skills required, like proficiency in programming languages such as JavaScript, HTML, and CSS. Don’t forget to mention experience with popular ecommerce platforms like Shopify, WooCommerce, or Adobe Commerce, as well as any familiarity with payment gateways or third-party integrations.

A compelling job description should also give candidates a sense of your company culture and the scope of the ecommerce projects they’ll be working on. Highlight opportunities for professional growth, exposure to the latest technologies, and the impact their work will have on your business. By clearly communicating your expectations and the benefits of joining your team, you’ll attract talented developers who are passionate about ecommerce development and eager to deliver high-quality solutions.

Interviewing Candidates: Key Questions and Red Flags

Interviewing ecommerce developer candidates is your chance to dig deeper into their technical skills, experience, and fit for your project. Start by asking about their hands-on experience with ecommerce platforms and payment gateways—questions like, “Which ecommerce platforms have you worked with, and what challenges did you overcome?” or “How have you integrated secure payment gateways in past ecommerce projects?” can reveal both their expertise and problem-solving skills.

It’s also important to discuss website optimization and performance: “What steps do you take to improve ecommerce site speed and user experience?” Ask for specific examples of successful ecommerce projects they’ve contributed to, and how they handled issues like scalability or third-party integrations.

Watch out for red flags such as vague answers, lack of experience with relevant technologies, or poor communication skills. Top ecommerce developers should be able to clearly explain their technical decisions, demonstrate a solid understanding of ecommerce best practices, and set realistic expectations for project outcomes. By focusing on both technical and interpersonal skills, you’ll identify the best fit for your ecommerce development needs.

Pros and Cons to Consider Before Hiring an eCommerce Web Developer

Pros

• They Know What They Are Doing! What is an eCommerce developer? That’s right, a narrow expert! Creating an eCommerce platform requires specific programming skills that you might not have in your in-house team. Hiring a dedicated expert is a surefire way to increase the likelihood of a higher-quality result, plus guarantees on-time delivery of your platform to the market.And if you decide to hire remote eCommerce developers, you also gain access to a more dynamic and diverse talent pool where you can work with the cream of the crop.
• Say No To Hustle And Bustle. Experienced web developers are incredibly self-sufficient, so you can safely focus on your core activities while a pro manages your eCommerce platform. No need for additional retraining of your in-house staff, no looming for hours. And after all, when you hire eCommerce web developers, it adds a new perspective and creative flair to the table.

In addition, working with hired developers is much easier – just choose the engagement model that suits you (based on the rate/hours ratio, overall pricing, responsibilities, and qualifications) and save yourself from additional uncertainties.

Cons

• It’s Time Consuming. If you want to hire an eCommerce developer, you definitely need to put a lot of time and effort into it. The good news is that if you find a perfect partner, it’s settled once and for all.
• Lack of Control. You can choose your own developers when working with an in-house team, but you may not have the same level of control when you hire eCommerce developers from an outsourced agency. That’s why it is so important to have lots of communication during the project.At ProCoders, for example, you would speak directly to your chosen developer, instead of playing the “Pass the Message” game with a client manager, and decide on the frequency of your communication.

Understanding Hiring Models and Costs

When it comes to hiring ecommerce developers, understanding the different hiring models can help you choose the best fit for your project scope and budget. The most common models are hourly, fixed-price, and retainer-based contracts.

Hourly contracts offer flexibility, making them ideal for projects with evolving requirements or when you need to scale resources up or down. Fixed-price contracts provide cost predictability and are well-suited for projects with clearly defined deliverables and timelines. Retainer-based contracts are perfect for ongoing maintenance, support, or continuous development needs.

The cost of hiring ecommerce developers can vary widely based on factors like developer experience, location, and the complexity of your ecommerce platform. Senior developers or those with specialized technical skills may command higher rates, but their expertise can be invaluable for complex projects.

Always align your hiring model with your project requirements and budget to ensure you get the best value and results from your ecommerce development investment.

Quality Assurance and Testing: Safeguarding Your Online Store

Quality assurance and thorough testing are essential to the success of any ecommerce website. When hiring ecommerce developers, look for professionals with a strong background in QA and testing, including experience with tools like Selenium, JUnit, or PHPUnit.

A robust testing strategy should cover all aspects of your online store—functional testing to ensure features work as intended, performance testing to optimize website speed, security testing to protect customer data, and usability testing for a seamless user experience across different devices.

By making QA and testing a priority, you not only safeguard your online store from bugs and vulnerabilities but also enhance customer trust and satisfaction. This attention to detail gives your business a competitive edge in the crowded ecommerce market, helping you drive sales and build a loyal customer base.

How to Hire eCommerce Developers with ProCoders

Working with ecommerce development experts is essential for building and optimizing high-performing online stores tailored to your business needs.

Thanks to our long experience in the IT industry, at ProCoders, we know firsthand about software development. Our team of software engineers and e-commerce development experts delivers high-quality e-commerce solutions, leveraging their full-stack capabilities to customize and optimize online stores for better SEO, UX, and business performance. We offer outsourcing and outstaffing so you can choose what mode of action is more suitable for your project. Do you want to hire eCommerce web developers to expand your team? Or do you want us to handle the development from start to finish? We can do both!

But in the end, expertise is the most important thing for an eCommerce developer. At ProCoders, we value diverse tech knowledge and constantly improve our skills. We’ve already worked with start-ups and small enterprises in various industries, so you might want to check out our prior projects. We can find developers for a startup and assemble a great development team. We know how to code, but we also know how to adjust the code to fit your specific needs and help you optimize your business.

We value your time as well and make sure the project delivery is as fast as possible! Hire offshore software developers with ProCoders is easy! The process of hiring with ProCoders takes only two weeks (we might even speed things up if you are in a hurry), and our teams are highly scalable – you can “offboard” or, on the contrary, hire a new team member within a short period of time. All of this to make your experience smooth and enjoyable.

Generally, the algorithm of the workflow is really simple yet very effective. The first step is to figure out what you need, and to do that, we hold a meeting and discuss your needs and wants. Based on this evaluation, we then offer you professional advice and recommend hiring remote developers who are right down your alley.

At that point, you don’t have to waste time searching for perfect matches – we take care of it! We evaluate the skills, the requirements, the needs, and the budget. Basically, do the homework for you! All you have to do is conduct an interview and approve your soon-to-be team members, easy as that.

And as Tim Gunn says, make it work! Our developers report directly to you and act as a natural extension of your team. That is, until your project is completely done. Following your approval, the team wraps up the work and now your eCommerce platform is ready to bring some money.

The work method we offer is extremely effective: you do not waste time on recruiting and can concentrate on your core business while professionals create the product for you. Want to try? Contact us!

Conclusion

As the success of sites such as Amazon, eBay, and Aliexpress shows, the future belongs to companies that have gone digital. However, creating a successful eCommerce platform is not as simple as it appears. Any website requires meticulous care not only during the development process but also after it is launched.

Why hire eCommerce developers? Well, in our experience, if you do not have the right man among your in-house team it is almost impossible to create a smoothly running eCommerce platform, and re-training an employee is way harder than it seems.

Do you want to establish yourself as a leading eCommerce brand and need help? At ProCoders we know exactly what to do! Contact us and we will make sure you’ll have the best eCommerce solutions from the best developers.