Strumn is a music industry tech startup based in Nashville, TN, that connects artists, venues, and booking agents all in one place.
Designed to empower artists, Strumn allows them to create and share powerful Electronic Press Kits (EPKs), find available openings, pitch for gigs, and securely handle payments from venues.
Venues benefit by being able to review artists, manage events and bookings, and consolidate communications and payments within the platform. Essentially, Strumn serves as the "Airbnb for artists," simplifying the booking and event management process in the music industry.
The transformative results Strumn achieved through their partnership with ProCoders.
While Strumn had developed a comprehensive web application for artists and venues, they were missing a crucial component—a booking agent app. This role was essential for streamlining revenue growth and onboarding a massive number of gigs, which would, in turn, attract more artists to register on the platform. Additionally, Strumn needed a mobile application for artists to access events, gigs, pitches, and payouts on the go.
As a tech startup with limited resources, Strumn faced the challenge of scaling their solution rapidly. Their previous development team couldn’t keep up with the required pace, and they needed a partner who could deliver quickly without compromising quality.
Strumn reached out to ProCoders through word of mouth, leveraging ProCoders’ strong reputation in nearby Kentucky. Recognizing the need for speed and expertise, ProCoders assembled a dedicated “pizza team” for the web application project.
This team worked as a remote IT extension of Strumn, collaborating closely with Strumn’s product manager and CTO. For the mobile application project, ProCoders assigned another specialized team experienced in React Native and PHP Laravel.
ProCoders initiated a quick two-week discovery phase to fully understand Strumn’s product and the specific requirements for the new booking agent role. This phase resulted in a detailed project roadmap, including costs and timelines. Adopting a mix of Scrum and Kanban methodologies, the team maximized effectiveness and delivery within the available budget and resources. The primary focus was to:
For the mobile app, the team conducted another discovery phase to delve into every aspect of the required functionality. Given that Strumn provided complete designs, the emphasis was on:
ProCoders delivered high-quality solutions efficiently, enabling Strumn to overcome their development challenges and achieve rapid growth.
The successful integration of the booking agent role and the timely launch of the artist mobile app have positioned Strumn to continue revolutionizing the music industry.
ProCoders is proud to have been a part of Strumn’s journey and looks forward to supporting their future development needs.
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